Digital Marketing
Specialist (SEM)

Provide inventive and intelligent perspective and implementation of a variety of Digital Marketing practices including paid search, display advertising, social media advertising, remarketing, and search engine optimization.

Qualified candidates will have a minimum of 4 years of hands-on SEM experience, a strong record of successful digital growth, and a passion for digital marketing. Strong working knowledge of PPC and best practices with the ability to analyze performance data and compose insightful reports for clients and internal teams.

You like to

• Design, develop and monitor digital media buying campaigns.
• Heavy emphasis on development and optimization of Paid Search campaigns.
• Analyze campaign performance and compile and present detailed reports with proactive insights.
• Implement on-going A/B and user experience testing for ads, placements and landing pages.
• Work with internal development and design teams to create dynamic landing pages.
• Work closely with content development teams to implement and consistently optimize campaigns.
• Collaborate and support internal SEO team to develop holistic approaches to digital marketing strategies.
• Remain current on ever-changing industry best-practices.

Your skills and craft

• Google Analytics
• Google Search Console (Webmaster Tools)
• Google Keyword Planner Tool
• Google AdWords
• Bing Ads
• Facebook for Business
• Twitter Ads
• Linkedin Ads
• Deep expertise of Microsoft Excel
• CMS Frameworks: WordPress
• Working knowledge of HTML and CSS
• Strong knowledge of search engine algorithms and ranking strategies
• Deadline and detail oriented
• Enthusiastic, flexible, and creative problem solver with excellent attention to detail
• Excellent ability to collaborate with internal teams
  

*Branded is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Branded is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.