Hearing Directly from the Branded Surveys Community on the Survey Taking Experience

At Branded Research, the online survey-taking experience for community members is our top priority. We aim to provide the best possible insights from people who are not treated as units of measure or simple data points. Our panelists are members of communities whose collective opinions and insights are qualified through willing, natural interaction. We believe a quality experience for our community members ultimately gives our clients the quality market research results they expect.

Not all community members are the same. The two largest generations in U.S. – Millennials and Boomers – are distinct with different mindsets, values and behaviors. And this extends to their approach to survey-taking as well as their opinions on their experience. We conducted research to provide insight into the nuances of our Millennial and Boomer panelists’ experience as members of the Branded community. What are Millennial community members doing when they are taking surveys? What do Boomer community members love about taking surveys? What frustrates them about the process? The results bring our community to life.

Download the Community Experience: Millennials vs. Boomers report to learn more about the survey taking experience for each generation.