Webcam-based interviews allow researchers to speak directly to participants, capturing emotional reactions and body language that are difficult to capture with other methods. According to the Q3/Q4 2017 GRIT study, 47 percent of researchers are currently using webcam-based interviews as part of their overall research plan. And webcam-based interviews are under consideration at 22 percent of research organizations. Adoption of this research technique has seen significant growth, up from 34 percent in Q3/Q4 2014.

Recruiting for webcam-based interviews can be a challenge. Quantitative methods have proven a valuable approach in finding the right target audience to participate in webcam interviews. At Branded, we help our clients recruit participants for qualitative research like webcam-based interviews with quantitative studies.

Webcam interviews may be popular with researchers, but how do research participants feel about this approach? We polled our users and asked if they feel comfortable participating in webcam-based interviews for research purposes. The poll was conducted on June 22, 2018 and 16,097 users responded.

Overall, our research found that users have mixed feelings about participating in webcam-based interviews for research. Roughly 27 percent of users responded that they are comfortable participating in webcam-based interviews while an additional 27 percent say they might be comfortable participating in this type of research. Approximately 46 percent of users say they are not comfortable participating in webcam-based interviews.

Webcam-based interviews are an effective way of communicating with younger research participants. Our research found that younger participants are more likely to feel comfortable communicating with researchers via webcam than their older counterparts. Roughly 30 percent of Millennials (age 22-38) and 28 percent of Gen X (age 39-50) are comfortable participating in webcam interviews compared to 24 percent of Baby Boomers (age 51-69) and 17 percent of the Silent Generation (age 70+).

% Who Are Comfortable with Webcam-Based Interviews by Generation

Across the generations, men are more likely than women to say they feel comfortable with webcam interviews. This difference is especially pronounced among Millennials. Roughly 39 percent of Millennial men are comfortable participating in webcam-based interviews compared to 25 percent of Millennial women.

% Who Are Comfortable with Webcam-Based Interviews by Generation and Gender