The Politically Engaged closely follow many issues impacting their lives and the country today. Healthcare, social issues, and the economy are cited by these consumers as the most important issues to them. The Politically Engaged are 27 percent more likely than the average U.S. consumer to say social issues are important to them. And while a lower proportion of the Politically Engaged cite tax reform as a top issue, these consumers are 21 percent more likely than average to say tax reform is a key issue.

Have the Politically Engaged’s priorities changed since the 2016 U.S. Presidential election? How has the current political climate changed their views? Our research found that these consumers have stayed consistent in their priorities and views since 2016.

Social issues, health care, and the economy were also the top drivers of the Politically Engaged’s vote in the 2016 U.S. Presidential election. About 1 in 6 Politically Engaged consumers cited the candidates’ personalities as the top driver behind their vote.

Hillary Clinton was the candidate of choice for the Politically Engaged in 2016. A majority of the Politically Engaged voted for Hillary Clinton in the 2016 election and a plurality would vote for Clinton again today if given the opportunity.

The current climate has motivated the Politically Engaged to speak out more, not less since the 2016 U.S. Presidential election. The 2016 campaign was highly polarizing and brought tensions in the country to the surface. However, the Politically Engaged are not fazed. They continue to feel comfortable talking about politics. Approximately 40 percent of the Politically Engaged say they feel more comfortable talking about politics since the 2016 election and 35 percent say their comfort level in speaking about politics has not changed.

When talking about politics, the Politically Engaged feel most comfortable talking those closest to them like their friends, significant other and siblings. The Politically Engaged feel less comfortable talking about politics with coworkers and acquaintances.

Download our white paper on the Politically Engaged Consumer for more insights.