From Nintendo to Pokemon GO, many consumers are immersed in the world of gaming on a regular basis. According to a recent Branded poll, 65 percent of our users regularly play video games on their video game consoles, their computers or their mobile phones in their spare time.

Given that so many consumers are engaged with video games, we were curious how our users feel about taking surveys that are set up with gaming elements. We polled our community on August 15, 2018 and 16,908 users responded.

Researchers, take note. Overall, our study found that three-quarters of our users enjoy taking gamified surveys. Thus, structuring and programming surveys as games improves the user experience for the vast majority of those who participate in a study.  

Digging deeper into the data, younger users are more likely than older users to play video games and enjoy game elements in the surveys they take. Approximately 75 percent of Gen Z users (age 13-21) and 73 percent of Millennial users (age 22-38) play video games regularly, compared to 67 percent of Gen X (age 39-50), 50 percent of Baby Boomers (age 51-69) and 35 percent of the Silent Generation (age 70+).

An even greater proportion of young users enjoy game elements in the surveys they take. Roughly 80 percent of Gen Z, 79 percent of Millennials and 77 percent of Gen X enjoy taking surveys that are structured as games, compared to 67 percent of Baby Boomers and 52 percent of the Silent Generation.

Multicultural consumers are more likely than Caucasian users to say they enjoy gaming elements in the surveys they take. Roughly 82 percent of Hispanic users, 78 percent of African American users and 73 percent of Asian users say they like surveys setup as games compared to 71 percent of Caucasian users.   

Among the younger generation, this trend holds true. Among Gen Z users, 82 percent of Hispanic users, 78 percent of African American users and 77 percent of Asian users play video games regularly compared to 74 percent of Caucasian users. And within this young generation, 89 percent of African American users, 83 percent of Hispanic users, 78 percent of Caucasian users and 73 percent of Asian users say they like taking surveys that incorporate elements they are used to in their favorite games.