survey design

How to Fight Back Against Inconsistent Survey Responses

Almost nothing is more frustrating for researchers than observing inconsistent responses after fielding a survey.…


Millennials & Multicultural Consumers Favor Videos and GIFs in Surveys

Compelling and engaging survey design results in a better user experience and thus higher quality data. Researchers…


Tell us about Yourself: The Impact of Asking Demographics in Surveys

Demographic questions are a key component of any market research study. Understanding respondent demographics puts…


Gain Deeper Market Research Insights with Emojis

It's no secret that Americans love to text. U.S. consumers send and receive five times more texts than phone calls,…


Making the Most of Micro-Surveys

Guess who has a longer attention span - you or your goldfish? You may be surprised to discover your goldfish is likely…


5 Tips for Successful Survey Question Wording

Writing survey questions may seem simple and straightforward, but there is more to it than meets the eye. Questions…


Device Usage Impacts Panelist Opinion of Open Ended Questions

Love them or hate them, open-ended questions are often a component of market research studies. With many different…


Ask the Expert with Dr. Wendy Liu

At Branded, we recently sat down with Dr. Wendy Liu, an expert in consumer behavior, to get insight from her research,…


Evening Survey-Takers Most Likely to Multitask

When designing and conducting surveys, researchers often forget about the experience of panelists taking a survey. But…