panelist experience

Millennials & Multicultural Consumers Favor Videos and GIFs in Surveys

Compelling and engaging survey design results in a better user experience and thus higher quality data. Researchers…


Friend or Foe – Millennial Men Make Connections through Branded Surveys

Taking surveys online is often thought of as a solitary experience. Respondents typically take surveys on their laptops…


Evening Survey-Takers Most Likely to Multitask

When designing and conducting surveys, researchers often forget about the experience of panelists taking a survey. But…


Branded Community Members Love to Share

The online survey-taking experience of our community members is our top priority. We recognize that not all panelists…


Top 10 Insights for High-Quality Panelist Experience

Fellow researchers, how often do you think about the experience of panelists when conducting a study? If you’re like…