market research

4 in 10 Research Participants Say They Watch TV While Taking Surveys

Continuing with our exploration into panelist experience, we are next examining what our users tend to do while taking…


Two-Thirds of Survey Participants Say They Are Primarily Motivated by Rewards

As researchers, we are focused on gathering the insights our clients need to make important business decisions when…


Almost 8 in 10 Consumers Plan to Take a Vacation in 2019

With the start of the new year, consumers are starting to plan their vacations for the year. U.S. consumers logged over…


How to Fight Back Against Inconsistent Survey Responses

Almost nothing is more frustrating for researchers than observing inconsistent responses after fielding a survey.…


Use Design Thinking to Take Surveys to the Next Level

As researchers, we are most successful when we create and design surveys with participants in mind. What do…


Data Visualization Choices Have Significant Impact on Data Interpretation

As researchers, we make many choices when visualizing data for our clients. Do we show results in a chart? Or just the…


Older Consumers Not Afraid to Ask Stupid Questions

Asking questions is a foundational component of research. At Branded, we interact with our users on a daily basis,…


7 in 10 Branded Users Think About Surveys Every Day

As researchers, we live and breathe surveys. We think about surveys morning, noon and night. But what about those who…


In-Depth Interviews Are Universally Popular Among Research Participants

In-depth interviews (IDI) are conducted to collect valuable qualitative insights through extensive one-on-one…


Older Consumers Are Most Likely to Enjoy Asking and Answering Questions

At Branded, our relationship with the users in our community is based on asking questions and gathering value insights…