market research

How to Fight Back Against Inconsistent Survey Responses

Almost nothing is more frustrating for researchers than observing inconsistent responses after fielding a survey.…


Use Design Thinking to Take Surveys to the Next Level

As researchers, we are most successful when we create and design surveys with participants in mind. What do…


Data Visualization Choices Have Significant Impact on Data Interpretation

As researchers, we make many choices when visualizing data for our clients. Do we show results in a chart? Or just the…


Older Consumers Not Afraid to Ask Stupid Questions

Asking questions is a foundational component of research. At Branded, we interact with our users on a daily basis,…


7 in 10 Branded Users Think About Surveys Every Day

As researchers, we live and breathe surveys. We think about surveys morning, noon and night. But what about those who…


In-Depth Interviews Are Universally Popular Among Research Participants

In-depth interviews (IDI) are conducted to collect valuable qualitative insights through extensive one-on-one…


Older Consumers Are Most Likely to Enjoy Asking and Answering Questions

At Branded, our relationship with the users in our community is based on asking questions and gathering value insights…


Gen X Men Are Most Interested In Facial Recognition Research

Facial expressions are powerful. Our faces often communicate emotions and reactions that are challenging to put into…


Impact of Culture on Global Surveys

As more and more brands expand internationally, conducting multi-country studies becomes a vital component of any…


Drive Product Development Research with Ethnography

Research conducted as part of product development efforts can be particularly challenging in the world of consumer…