market research

In-Depth Interviews Are Universally Popular Among Research Participants

In-depth interviews (IDI) are conducted to collect valuable qualitative insights through extensive one-on-one…


Older Consumers Are Most Likely to Enjoy Asking and Answering Questions

At Branded, our relationship with the users in our community is based on asking questions and gathering value insights…


Gen X Men Are Most Interested In Facial Recognition Research

Facial expressions are powerful. Our faces often communicate emotions and reactions that are challenging to put into…


Impact of Culture on Global Surveys

As more and more brands expand internationally, conducting multi-country studies becomes a vital component of any…


Drive Product Development Research with Ethnography

Research conducted as part of product development efforts can be particularly challenging in the world of consumer…


Generation vs. Age in Research

Generation and age are powerful audience segments both for targeting research and analyzing results. Often age range…


Bring New Life to Open-Ends with Voice Input Tech

Open-ended questions provide valuable insights, allowing researchers to hear directly from respondents in their own…


Using Gamification to Improve Respondent Experience

Online and mobile surveys account for 70 percent of quantitative research, according to the recent GRIT study. Despite…


Push our Buttons – Impact of Probing in Survey Research

Receiving a “don’t know” answer to a survey question can be frustrating for survey researchers. The response is…


Impact of Language on Surveys

Surveys are often fielded globally across many countries. The same survey is frequently translated into many different…