generations

Political Party Affiliation for Millennials versus Baby Boomers

Months of campaigning all come down to today's election. Branded has conducted extensive voter research to better…


Older Consumers Not Afraid to Ask Stupid Questions

Asking questions is a foundational component of research. At Branded, we interact with our users on a daily basis,…


Political News in Advance of the Election – Millennials versus Boomers

The U.S. Midterms are now just one week away. Voters have a wide variety of options for gathering political news and…


Key Political Engagement Differences- Millennials versus Baby Boomers

We are now just two weeks away from the 2018 U.S. Midterm elections with early voting already taking place across the…


Consumer Communication Preferences Key to Selecting the Appropriate Research Approach

Researchers have many options when it comes to communicating with their research audience. Qualitative research methods…


Older Users Are More Likely to Have Participated in Telephone & Mail Surveys

Online surveys dominate quantitative data collection. Our Branded Surveys users participate in online research via…


Almost 8 in 10 Millennials Are Interested in Participating in Research via Wearable Device

Wearable devices like smartwatches can be found on the wrists of more and more consumers. The number of connected…


Gen Z Consumers are Online Constantly & Overwhelmed

Consumers are spending more time than ever before online and connected. The average American now spends 24 hours per…


Over Half of Asian Consumers Say Adult Children Should Take Care of Parents

Despite improvements in the economy, a record 64 million Americans live in multigenerational households according to a…


Millennials Optimistic About Retirement Despite Challenges

Saving for retirement is a struggle for consumers. This is particularly true of Millennials. Compared to older…