generations

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Political Party Affiliation for Millennials versus Baby Boomers

Months of campaigning all come down to today's election. Branded has conducted extensive voter research to better…


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Older Consumers Not Afraid to Ask Stupid Questions

Asking questions is a foundational component of research. At Branded, we interact with our users on a daily basis,…


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Political News in Advance of the Election – Millennials versus Boomers

The U.S. Midterms are now just one week away. Voters have a wide variety of options for gathering political news and…


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Key Political Engagement Differences- Millennials versus Baby Boomers

We are now just two weeks away from the 2018 U.S. Midterm elections with early voting already taking place across the…


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Consumer Communication Preferences Key to Selecting the Appropriate Research Approach

Researchers have many options when it comes to communicating with their research audience. Qualitative research methods…


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Older Users Are More Likely to Have Participated in Telephone & Mail Surveys

Online surveys dominate quantitative data collection. Our Branded Surveys users participate in online research via…


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Almost 8 in 10 Millennials Are Interested in Participating in Research via Wearable Device

Wearable devices like smartwatches can be found on the wrists of more and more consumers. The number of connected…


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Gen Z Consumers are Online Constantly & Overwhelmed

Consumers are spending more time than ever before online and connected. The average American now spends 24 hours per…


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Over Half of Asian Consumers Say Adult Children Should Take Care of Parents

Despite improvements in the economy, a record 64 million Americans live in multigenerational households according to a…


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Millennials Optimistic About Retirement Despite Challenges

Saving for retirement is a struggle for consumers. This is particularly true of Millennials. Compared to older…