consumer insights
Millennials Are Optimistic About Increasing Salary and Savings in 2019
The new year presents an opportunity for consumers to get financially fit and plan for the year ahead. At Branded, we…
Multicultural Consumers Intend to Lead a Healthier Lifestyle in 2019
The new year is a fresh start with many consumers making resolutions to eat healthier and start an exercise routine.…
Men are Heading to the Movies this Holiday Season
Consumers are headed to the movie theater this holiday season. The week between Christmas and New Year’s sees the…
Multicultural Consumers Cook at Home and Dine Out More During the Holidays
From eggnog and gingerbread cookies to latkes and kugel, many holiday traditions revolve around sharing special foods…
1 in 4 Consumers Will Make New Year’s Resolutions for 2019
With the start of 2019 just over two weeks away, consumers are reflecting on 2018 and making plans for 2019. At…
1 in 5 Consumers Plan to Spend over $500 on Holiday Gifts
With just 2 weeks until Christmas, consumers are making a mad dash to wrap up preparations. So, how much are consumers…
1 in 2 Consumers are on a Budget this Holiday Season
Consumers are opening their wallets this holiday season. The National Retail Federation estimates that shoppers will…
1 in 4 Consumers Plan to Host a Holiday Party This Season
The holiday season is in full swing with gifts and parties galore. Branded’s research has found that 1 in 2 consumers…
Facebook Dominates Social Media Usage Across Generations
At Branded, we connect with our users via social media as a component of their survey-taking experience. As part of our…
U.S. Political Landscape Shows Increasing Divides in 2018
The outcome of last week’s U.S. midterm election has strong implications for life in the United States over the next…