consumer insights

Facebook Dominates Social Media Usage Across Generations

At Branded, we connect with our users via social media as a component of their survey-taking experience. As part of our…


U.S. Political Landscape Shows Increasing Divides in 2018

The outcome of last week’s U.S. midterm election has strong implications for life in the United States over the next…


Consumers Likely to Say They Take Vacations To Explore New Places

Confidence in the economy is strong and consumers are actively planning their last vacations of 2018. According to…


Older Consumers Not Afraid to Ask Stupid Questions

Asking questions is a foundational component of research. At Branded, we interact with our users on a daily basis,…


Upscale Consumers Most Likely to Belong to Travel Rewards Programs

Airline and hotel loyalty and rewards programs are tremendously popular among travelers. Airline loyalty programs boast…


Older Travelers are most likely to stay with Friends and Family over a Hotel or Airbnb

Traveling planning for the holidays is now in full swing. About one-third of consumers are planning to take at least…


Politically Engaged Consumers use Websites and Social Media to Stay Informed

With less than a month to go before the U.S. Midterm election, consumers are more engaged than ever. This is…


Millennials Most Likely to Travel by Plane and Car this Holiday Season

Holiday travel planning is now in full swing. According to AAA, over 100 million people in the U.S. traveled for the…


Top Issues for the Politically Engaged in 2018 Election Mirror Top Issues in 2016

The Politically Engaged closely follow many issues impacting their lives and the country today. Healthcare, social…


Understanding the Voting Habits of the Politically Engaged Consumer

From Russian meddling to trade wars and Supreme Court nominees, the 2018 U.S. midterm election is garnering much…