best practices

Data Visualization Choices Have Significant Impact on Data Interpretation

As researchers, we make many choices when visualizing data for our clients. Do we show results in a chart? Or just the…


Give and Take – The Importance of Panelist Experience

At Branded, our relationship with our users is the foundation of our community. We are in constant communication with…


7 in 10 Branded Users Think About Surveys Every Day

As researchers, we live and breathe surveys. We think about surveys morning, noon and night. But what about those who…


Over 4 in 10 Branded Users Say They Sacrifice Time on Other Activities to Take Surveys

At Branded, we actively work to better understand our users’ experience taking surveys and the role of survey-taking in…


In-Depth Interviews Are Universally Popular Among Research Participants

In-depth interviews (IDI) are conducted to collect valuable qualitative insights through extensive one-on-one…


Older Consumers Are Most Likely to Enjoy Asking and Answering Questions

At Branded, our relationship with the users in our community is based on asking questions and gathering value insights…


Three-Quarters of Consumers Say They Enjoy Gamified Surveys

From Nintendo to Pokemon GO, many consumers are immersed in the world of gaming on a regular basis. According to a…


Older Users Are More Likely to Have Participated in Telephone & Mail Surveys

Online surveys dominate quantitative data collection. Our Branded Surveys users participate in online research via…


Gen X Men Are Most Interested In Facial Recognition Research

Facial expressions are powerful. Our faces often communicate emotions and reactions that are challenging to put into…


Almost 8 in 10 Millennials Are Interested in Participating in Research via Wearable Device

Wearable devices like smartwatches can be found on the wrists of more and more consumers. The number of connected…