Profit-Driving Insights Demand a Commitment to Quality Data

Our Approach

Branded provides secure and reliable audience insights for globals brands and agencies. Our programmatic research solutions offer high quality and comprehensive data you can trust.

Our Solutions

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Discovering Data-Rich and Diverse Audiences

Branded enables a direct connection to unique, niche B2B, and consumer audiences from our vast data ecosystem. We reach and engage hard-to-find audiences like:

Data enhancement through Branded’s connection to Facebook and LinkedIn helps our clients get to know their target audiences at a deeper level. Read our case study to see how we helped Principia find their audience.

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Product Developement
& Concept Testing

Bringing new, disruptive products to market is a significant undertaking for our clients. We're here to help carry the load. Our insights solutions give our clients an understanding of their consumers' needs, motivations and purchase drivers for new products and services through dynamic, qualitative research.

Branded partners with GlimpzIt to enable cutting-edge product development research where consumers respond with pictures, video and text to answer unstructured and open-ended questions. Our solutions help clients build personalized offerings that resonate with their consumers on a deep, emotional level.

A tech manufacturer is developing a new, disruptive product. Before bringing the product to market, they need to understand their target audience’s needs and motivations.

Branded partnered with the tech manufacturer to conduct qualitative product development research. Our solution captures how the target audiences react to the product with videos, image and text, providing deep and nuanced insight.

The insights from the research help the client make well-informed decisions and refine their target audience’s path to purchase.


Advertising &
Message Testing

The stakes are high when developing effective advertising and marketing strategies. A well executed launch can catapult a brand to great success. A misguided launch can lead to a major flop.

Message testing ensures your marketing is on target and effectively addresses consumer needs, while differentiating from competitors. Branded enables online focus groups to capture consumer reactions to marketing messages and advertising creatives.

A major retailer is launching a new pick-up service to boost sales amid an onslaught of pick-up and delivery offerings from their competitors. The retailer needs to determine how to position their service relative to their competitors.

Branded partnered with the retailer to identify their target audience and test messaging options about their new service using online focus groups.

Insights gathered in the research help the client determine the most effective advertising and messaging strategy to differentiate their service from competitors and drive sales.

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Psychographic Data

Big data tells us a lot about the who, what, when and where of consumer behavior. However, few solutions succeed in capturing the why. That’s where Branded comes in. Our solutions capture the why behind behaviors offering a complete, 360 degree view of the consumer.

Branded enables quantitative research to capture real-time attitudes, emotions, and forward-looking insights to complement big data.

A major CPG company knows who purchases one of their premiere products through transactional data. But they lack insight into why their target audience loves their products.

Branded partnered with the CPG company to conduct quantitative research. The research dug deep to reveal the target audience’s emotional attachment to the client’s product.

Psychographic insights gleaned from the research complement big data for a 360 degree of the consumer. These insights were used for marketing and product development.

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Brand Tracking

Taking the pulse of brand health is vital to our clients’ continued growth. Tracking brand performance requires a reliable and consistent means of measuring awareness and purchase intent in the context of the competitive landscape.

Branded enables tracking studies using quantitative research that can be trended over time.

A major auto manufacturer needs to track consumer perception of their brand versus their key competitors.

Branded partnered with the auto manufacturer to develop a quantitative research strategy to track in-market consumers on a quarterly basis.

The auto manufacturer uses the insights gathered in their brand tracker to gauge their brand performance relative to competitors and evaluate the effectiveness of their marketing and product development.