Sharing is the new owning. The sharing economy continues to expand from ride-sharing to home-sharing to co-working and scooter-sharing. Uber now has approximately 3 million drivers worldwide and Airbnb has approximately 4 million listings. The sharing economy explosion is set to continue to grow to a projected $335 billion by 2025.

Given all the options consumers have to participate in the sharing economy, we were curious how our users would prefer to engage. We asked out users to make a hypothetical choice – would they rather drive for Uber or rent their home on Airbnb? We conducted our poll on June 13, 2018 and 16,217 users responded.

Overall, our poll found that users are fairly evenly split in how they would choose to engage in the sharing economy. Roughly 52 percent of users say they would prefer to drive for Uber while 48 percent say they would prefer to rent their home on Airbnb.

Our research found that younger users are slightly more likely to prefer driving for Uber while older users are more likely to prefer renting their home on Airbnb. Approximately 56 percent of Millennials (age 22-38) say they would prefer to drive for Uber over renting their home on Airbnb. While roughly 58 percent of the Silent Generation (age 70+) say they would prefer to rent their home on Airbnb over driving for Uber.  Part of older users’ preference for renting their homes could be driven by higher homeownership rates.  

Sharing Economy Preference by Generation

Across generations, men are more likely than women to say they would prefer to drive for Uber than rent their homes on Airbnb. Approximately two-thirds of Millennial men are more inclined to drive for Uber over renting their house on Airbnb. While two-thirds of Silent Generation women would choose to rent their homes on Airbnb rather than drive for Uber.

Sharing Economy Preference by Generation and Gender