With less than a month to go before the U.S. Midterm election, consumers are more engaged than ever. This is particularly true with the Politically Engaged. The Politically Engaged actively follow what is going on in the political arena both within the U.S. and abroad. Approximately 53 percent of the Politically Engaged say they always follow what is going on in politics and an additional 33 percent say they nearly always follow political happenings.

Politically Engaged consumers use a wide variety of media channels to stay informed on politics. Websites, social media, and cable television are the most popular channels. Approximately 54 percent of the Politically Engaged get their political news on websites and 49 percent get their political news on social media.

Despite a reliance on social media for their political news, 45 percent of the Politically Engaged say fake social media profiles by bad actors had an impact on the 2016 election.

Media Sources Used by the Politically Engaged for Political News and Information 

And while utilized by a small portion of consumers, the Politically Engaged are 80 percent more likely than the average U.S. consumers to use magazines to stay informed.

Part of staying informed is looking to the political climate in other countries and comparing conditions to the U.S. Politically Engaged consumers most admire the political climate in the United Kingdom, Sweden, and Australia. These engaged consumers are 18 percent more likely than the average U.S. consumer to admire the political values and climate in Sweden – known for being on the cutting edge of progressive values.

Approximately 35 percent of the Politically Engaged say they most admire the political climate in the United Kingdom. On the other end of the spectrum, only 2 percent of the Politically Engaged cite India as the country whose political climate they most admire, followed by 3 percent who cite Russia.  

Which countries’ political climate do the Politically Engaged admire? 

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