Key Voter Insights for the 2018 U.S. Election

From Russian meddling to trade wars and building walls, the 2018 U.S. Midterm election is garnering much greater attention than past midterm elections. Branded’s research into the politically engaged audience identifies those consumers who both vote and lend a hand to support campaigns. We go beyond voting patterns to evaluate true participation in the political process.

Politically Engaged consumers encourage their friends and family to head to the polls. They actively spread the word about their favorite candidates and causes. They make monetary contributions. In essence, Politically Engaged consumers drive the narrative and momentum around campaigns and the election as a whole. Download The Politically Engaged Consumer to learn more about what drives this Politically Engaged segment.