About Branded:

Branded is a leading and fast growing insights solutions company that helps clients make more informed decisions about products and services. By leveraging best in class technology and AI, Branded Research is able to actively engage with consumers and reach specified target audiences, resulting in more precise and complete end data. We take a unique, communicative approach. Our audience was founded on core principles of social engagement and the power of the simple conversation. It’s what sets us apart from the rest. We believe that a relevant, quality conversation elicits a quality response. Branded Research was founded in 2012 by a team of entrepreneurs from the data-driven world of market research and socially-driven world we inhabit today.

What you’ll do as Sr. Paid Search Analyst:

  • Research, implement, and optimize paid search efforts, including PPC search, GDN, and YouTube.
  • Consistently generate new experiments to improve paid search efforts
  • Conduct in-depth analyses and deliver actionable insights that push the business forward
  • Implement a test and learn process to improve efficiency and drive growth. Including, but not limited to ad copy, audiences, keywords, bid strategies, and landing pages
  • Build and optimize the entire funnels with a thorough understanding of LTV, ROAS and CAC, not just the initial acquisition of new customers/users.
  • Work closely with the Head of Growth to understand the overall acquisition strategy.
  • Report on core metrics with the ability to analyze performance and identify challenges and opportunities – lots of pivot tables and high-level communication from your reporting to other teams
  • Monitor and enhance customer/user acquisition and activation performance.

What you’ll need to succeed:

  • 3+ years of hands-on paid search experience
  • Advanced knowledge of Google Ads, Microsoft Ads, and Google Analytics
  • Expertise with audience research processes and tools such as Google Ads Editor, Google keyword planner, SEMRush
  • Strong data analytics and Microsoft Excel skills (SQL experience preferred but optional)
  • Extreme attention to detail and a curious mind
  • Expert knowledge of SEM, and the dynamics of SEM channels
  • Extensive understanding of the digital advertising space, not just SEM
  • Proficient with SEM reporting and analytical tools.
  • Comprehensive understanding of keyword research.
  • Expertise in conceiving, testing, and optimizing ad copy

*Branded is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Branded is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.

How to Apply

All interested candidates must send their resume and a brief cover letter explaining why you are a good fit for the positions.

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