Online surveys dominate quantitative data collection. Our Branded Surveys users participate in online research via their desktops, laptops, tablets and mobile devices as part of their membership in our community.  But many have also participated in online research’s predecessors – telephone surveys and mail surveys.

At Branded, we were curious if our users have participated in research via the old-school methods like telephone and mail surveys. We polled our community and asked users if they have ever responded to a telephone survey or a mail survey. The poll was conducted on August 18, 2018 and 16,038 users responded.

Overall, our research found that 39 percent of users have responded to a telephone survey in the past and 47 percent of users have responded to a mail survey in the past.

Not surprisingly, older consumers are more likely than younger consumers to have participated in telephone or mail surveys.

Approximately 53 percent of the Silent Generation (age 70+) and 49 percent of Baby Boomers (age 51-69) have responded to a telephone survey, compared to 41 percent of Gen X (age 39-50) and 31 percent of Millennials (age 22-38).  

% Who Have Participated in Telephone Surveys by Generation

 

Within the Silent Generation, Caucasians are most likely to say they have responded to a telephone survey. Roughly 55 percent of Caucasians have take a survey via telephone, compared to 35 percent of African Americans, 33 percent of Asians and 25 percent of Hispanics.

About 56 percent of Silent Generation users and 54 percent of Baby Boomers indicated that they have take a survey via mail, compared to 51 percent of Gen X and 42 percent of Millennials.

% Who Have Participated in Mail Surveys by Generation 

 

Among those in the Silent Generation, Hispanic users are most likely to say they have responded to a survey via mail in the past. About 71 percent of Hispanics have responded to a mail survey, compared to 67 percent of Asians, 59 percent of African Americans and 58 percent of Caucasians.