BestCompany

February 08, 2019

2019: The Final Year to Take Full Advantage of the Federal Solar Tax Credit

According to a recent poll from Branded Research, 16 percent of respondents said that taking advantage of the Federal Solar Tax Credit was their primary driver to purchase a solar energy system, more so than energy cost savings, environmental friendliness, and increased property values.

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Accuweather

February 07, 2019

Car thefts rise during winter: Why you shouldn't leave your car to warm up unattended

A 2019 poll conducted by Branded Research for Accuweather found that about four in 10 United States consumers either always or sometimes warm up their cars in the winter while leaving it unattended and operating. The poll also found that about one in 10 consumers have experienced car theft as…

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Black Press USA

February 02, 2019

The American Dream Remains Deferred for Black Millennials

For African American millennials, the dream remains deferred – and in some cases, is a nightmare. In a survey customized exclusively for NNPA Newswire, Branded Research asked 452 African Americans which aspect of the American Dream is most important.

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BestCompany

February 01, 2019

6 Ways to Reboot Your Motivation for New Year's Resolutions

The new year often begins with motivation to make changes that will improve life. New Year’s resolutions can be about education, finance, health, or more personal goals. According to a recent poll by Branded Research, 38 percent of U.S. consumers made a New Year’s resolution.

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Vox

January 22, 2019

Focus groups shape what we buy. But how much do they really say about us?

Even in the age of big data, brands can’t quit the focus group. As Kristen Miles of Branded Research puts it, “With new product development, companies often don’t even know where to start. We need people to tell us as researchers what we should focus on.”

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Floor Covering Weekly

January 18, 2019

Online research quickens customer decision-making

A recent poll, specially designed for Floor Covering Weekly by Branded Research, asked consumers what were their biggest reasons for purchasing new flooring. This survey of 13,326 people found that just under half (47 percent) of U.S. consumers said they would buy new flooring only when their current flooring is completely worn.

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The Washington Post

January 17, 2019

Say goodbye to all that paperwork: Digital mortgages have arrived

If you’re a move-up buyer looking to purchase your second home, you might be pleasantly surprised by changes in one aspect of your experience: You can now apply for your mortgage completely online. A recent poll conducted by Branded Research of 7,200 potential new home buyers found that men are…

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Apartment Therapy

January 16, 2019

Marie Kondo's 'Tidying Up' Explains Our Anxiety Over Clutter

As it turns out, quite a few of us are experiencing the negative affects of clutter on our psyche. About one-third of U.S. consumers say clutter makes them feel "overwhelmed" and about one-quarter say clutter makes them feel "anxious," according to a poll by Branded Research.

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Builder

January 07, 2019

For Many Builders, Smart Homes Now Come Standard

Widespread adoption of home technology—mostly thanks to companies like Amazon, Apple, and Google—has made connectivity an affordable, expected standard in new-home construction. A poll conducted by Branded Research found that 28% of home builders say smart home technology makes homes more convenient for owners.

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Apartment Therapy

January 01, 2019

The Science Behind Sleeping with Socks On

Like politics, finances, and religion, sock-sleeping is one of those topics you want to avoid at the dinner table unless you're ready for a heated debate. A custom poll by Branded Research found that about 44 percent of U.S. consumers hate going to bed with socks on, 28 percent love it,…

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Older Post
April 10, 2018

Quirk's 2018 Top Quantitative Research Companies

Branded Research is recognized by Quirk’s Magazine as a Top Quantitative Research Company, allowing companies to target a specific audience, helping them to develop impactful product and marketing strategies.

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March 22, 2018

Quirk's 2018 Top Panel Company

Branded Research is recognized by Quirk’s Magazine as a Top Panel Company for their online panel, allowing companies to target specific respondents, making their research more relevant and personalized.

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January 01, 2017

Quirk's 2017 Top Panel Company

Branded Research is recognized by Quirk’s Magazine as a Top Panel Company for their online panel, allowing companies to target specific respondents, making their research more relevant and personalized.

January 01, 2016

Quirk's 2016 Top Panel Company

Branded Research is recognized by Quirk’s Magazine as a Top Panel Company for their online panel, allowing companies to target specific respondents, making their research more relevant and personalized.

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Resources for the press and partners

This media kit was created to help you write about Branded and our comprehensive audience and insight solutions. Branded’s unique approach to providing quality data enables enterprises to receive actionable metrics that help guide impactful product development and marketing decisions. We are dedicated to being on the forefront of innovation in the market research industry by delivering the best possible data from people who are treated as more than a simple data point. In this kit, you’ll find the approved Branded description, approved logos and placement information.

Tagline
Humanizing Data Collection
About Branded

Below you'll find the approved description of Branded:

"Branded Research, Inc. is a leading insights and technology company that provides actionable data to drive impactful business and marketing decisions. Our data collection platform helps our clients gather unique insights to develop more informed marketing and product development strategies.

How’s it done? Branded Surveys, our proprietary research community, provides companies the consumer and business insights needed to make definitive decisions about their products and services. Our audiences are members of communities whose collective opinions and insights are qualified through willing, natural interaction and powerful social engagement.

We take a unique, communicative approach to humanize the data collection process. Our community was founded on core principles of social engagement and the power of the simple conversation. It's what sets us apart from the rest. We believe that a relevant, quality conversation elicits a quality response."

The Branded Logo

Usage Guidelines:

Please do not modify the integrity of the logo in any way. This means changing colors, reversing the logo, or adding other elements to or near the logo.

We’ve provided a variety of logos in different formats. Please select the best appropriate format for your particular application.

For online uses (RGB):

Staging the Branded Logo:

The Branded logo is best seen with a generous amount of white space clear of photos, patterns, or other elements.To calculate the amount of the clear space, simply measure the height of “B” and use that measurement on all four sides of the logo.

Colors:
#56dcca
RGB: 86, 220, 202
CMYK: 55, 0, 30, 0
#11222d
RGB: 17, 34, 45
CMYK: 87, 71, 56, 66
#ea0f6b
RGB: 234, 15, 107
CMYK: 2, 100, 33, 0
Branded Font

Lato Light:

AaBbCc
Please use typography to spell out the full name of the product. Full name: Branded Surveys.
Questions
If you have any question regarding these guidelines or you need further clarification on appropriate usage, please contact us.

Danielle Ricci
Senior Marketing & Communications Manager

T: (408)205-8358
E: Danielle@gobranded.com