From eggnog and gingerbread cookies to latkes and kugel, many holiday traditions revolve around sharing special foods with friends and family. At Branded, we were curious how the holidays impact our users’ eating habits. Do they tend to dine out at restaurants more or less? Do they spend more time cooking meals at home?

We conducted a poll to find out more about our users’ holiday eating plans. Our poll was conducted on December 8, 2018, and 13,379 users responded.

The poll found that 21 percent of our users plan to dine out at restaurants more during the holidays, while 20 percent plan to dine out less. Approximately 59 percent of users say they do not anticipate any difference in their restaurant dining during the holidays. Our research found that multicultural users are most likely to increase their restaurant dining during the holiday season.

Digging deeper into the results, we see that Asian users are most likely to say that they plan to dine out more during the holiday season at 28 percent. About 1 in 5 Hispanic users say they will dine out at restaurants more during the holidays season. Caucasian users are most likely to say that the holidays do not have an impact on their restaurant dining habits.

Do you dine out at restaurants more or less during the holiday season? 

Our research also explored whether users are likely to cook at home more or less during the holidays. We found that 4 in 10 users intend to cook more at home during the holidays. About 11 percent of users say they plan to cook at home less during the holidays. And about 50 percent of users do not anticipate any difference in their cooking habits during the holidays.

Similar to the results for dining out, we find that multicultural consumers are most likely to increase their time spent cooking at home during the holidays. This is particularly true of Hispanic users. Approximately 48 percent of Hispanic users say they plan to cook at home more during the holiday season.  

Do you cook at home more or less during the holiday season?