The new year presents an opportunity for consumers to get financially fit and plan for the year ahead. At Branded, we were curious about our users’ expectations for the new year.

Do they think they’ll be more or less satisfied with their lives in the new year? And how do they feel about their financial situation? Do users expect to make more money this year than they did last year? Do they expect to be able to save up more money in 2019 compared to 2018? We polled our users to find out. The poll was conducted on December 25, 2018 and 11,540 users responded.

Overall our research found that almost half of users- 48 percent- told us they expect to be more satisfied with their lives in 2019 compared to 2018. While about 10 percent of users say they expect to be less satisfied and 42 percent expect no difference.

Money does not necessarily equate to satisfaction. Our research found that upscale users with household income of $100,000+ are just as likely as the general population to say they they will be more satisfied with life in 2019.

Our poll also found that younger users are more likely to think that their level of satisfaction will increase than older consumers. Approximately 55 percent of Millennials (age 22-38) expected to be more satisfied with their lives in the new year, compared to 50 percent of Gen X (age 39-50), 42 percent of Baby Boomers (age 51-69) and 30 percent of the Silent Generation (age 70+).

In terms of financial expectations, about 46 percent of users told us they expect to make more money in 2019 compared to 2018. About 16 percent of users told us they expect to make less money in 2019 and about 38 percent of users told us they don’t anticipate any difference in the amount of money they make in the new year.

Upscale users with household income in excess of $100,000 were more likely to say they expect to make more money in 2019. About 50 percent of upscale users expect to make more money in 2019.

Millennials are most optimistic about increasing their earnings in the new year. About 54 percent of Millennials expect to make more money compared to 48 percent of Gen X, 37 percent of Baby Boomers and 32 percent of the Silent Generation.

Our users are equally optimistic about their ability to save up money in 2019. About 44 percent of users say they anticipate being able to save more in the new year. While about 18 percent expect to save less in 2019 and about 38 percent do not anticipate being able to save any more or less in 2019 than they did in 2018.

Again, Millennials are the most optimistic about their ability to save more in the new year. About 51 percent of Millennials anticipate saving up more in 2019, compared to 46 percent of Gen X, 35 percent of Baby Boomers and 26 percent of the Silent Generation.