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Asian Men Most Likely to Favor Team Work
Employers are constantly looking for ways to optimize productivity and increase employee engagement. Experimenting with…
How to ask about Gender Identity and Sexual Orientation on Surveys
Researchers want to know as much as possible about their target audience when fielding studies. Often this involves…
Blue States More Likely to Support Celebrity Politicians
From Donald Trump to Cynthia Nixon and from Arnold Schwarzenegger to Jesse Ventura, a wide range of celebrities have…
Men are More Likely than Women to Catfish
Much of the public discourse on online honesty has centered around fake news and corporate transparency. However,…
Millennials & Multicultural Consumers Favor Videos and GIFs in Surveys
Compelling and engaging survey design results in a better user experience and thus higher quality data. Researchers…
Social Media Usage in 2018
The state of social media in 2018 is a mix of long-standing trends and new developments. Facebook remains the dominant…
Infographic: April Trends from Branded’s Real Housewives Tracker
In the April 2018 edition of Branded’s Real Housewives tracker, we polled a sample of 537 viewers of Bravo’s Real…
Consumers Favor Electric Bikes and Scooters as Eco-Friendly Options
Electric bikes and scooters are transforming the way people get around in many major cities across the U.S. as…
Friend or Foe – Millennial Men Make Connections through Branded Surveys
Taking surveys online is often thought of as a solitary experience. Respondents typically take surveys on their laptops…
Professionals are Eager to Participate in B2B Research
Reaching professionals for B2B studies is a significant challenge for researchers. B2B research requires targeting and…
Branded Strengthens Security and Transparency with GDPR
Technology is a double-edged sword. Our community members value the benefits gained from technology with roughly 1 in 2…
Infographic: Branded Q1 2018 Travel Trend Tracker
Branded’s Travel Trend Tracker keeps tabs on consumers’ top travel habits and their favorite destinations. The Q1 2018…
Tapping into Neuroscience for Consumer Research
The subconscious is powerful. Consumers subconsciously define what they want, how much they will pay for products and…
Infographic: Branded Q1 2018 Media Trend Tracker
Consumers have more options than ever when it comes to media viewing devices. Branded tracks shifts in U.S. consumer’s…
3 Important Ways the U.S. Census Helps Insights
The U.S. Census is mandated by the constitution as a means of counting the population and conducted every 10 years. The…
Infographic: March Trends from Branded’s “Real Housewives” Tracker
In the March 2018 edition of Branded’s Real Housewives tracker, we polled a sample of 540 viewers of Bravo’s Real…
Ensuring Honest Answers from Consumer Audiences
When gathering insights, researchers rely on open and honest answers from their audiences to ensure the highest quality…
Infographic: Branded Q1 2018 Economic Trend Tracker
Every quarter, Branded takes the pulse of our U.S. community members’ economic confidence, outlook, and spending…
Introverts vs. Extroverts – Impact of Personality Differences in Consumer Research
Recently there has been a renewed focus on differences between extroverts and introverts, fueled in large part by the…
Millennials Most Likely to Spy on their Partners Online
From the Equifax data breach to the Yahoo user account breach to Cambridge Analytica's use of Facebook data, online…
Use Data Fusion to know more about your Target Audience
When it comes to understanding consumers, researchers always want to know more about their target audience. We want to…
Branded Talks to American Idol Viewers
Roughly 13.3 million people watched the finale of the last season of American Idol in 2016. With the launch of the new…
Quantitative Research & Big Data: A Powerful Combination
Big data and quantitative survey research have been pitted against each other as competitors in the world of data and…
Infographic: February Trends from Branded’s “Real Housewives” Tracker
In the February 2018 edition of Branded’s Real Housewives tracker, we polled a sample of 517 viewers of Bravo’s Real…
Bring New Life to Open-Ends with Voice Input Tech
Open-ended questions provide valuable insights, allowing researchers to hear directly from respondents in their own…
Consumer Perceptions of the New U.S. Tax Law
Tax reform mania hit the U.S. at the end of 2017. And now, the new U.S. tax code starts impacting workers’ paychecks.…
Reward Us – Role of Incentives on Community Experience
The experience of community members is not always top-of-mind for researchers when conducting online survey research.…
Infographic: Branded Q4 2017 Travel Trend Tracker
Branded's travel trend tracker keeps tabs on consumers' top travel destinations. The Q4 2017 trend tracker asked U.S.…
Smartphones vs. PCs – The Impact of Device on Online Surveys
From communicating with friends to hailing a ride to ordering groceries, smartphones are a vital part of consumers’…
Millennials Plan to Celebrate Valentine’s Day
Love is the in the air. With Valentine’s Day right around the corner, Branded asked our community members if they plan…
Using Gamification to Improve Respondent Experience
Online and mobile surveys account for 70 percent of quantitative research, according to the recent GRIT study. Despite…
Infographic: Latest Trends from Branded’s “Real Housewives” Tracker
In the January 2018 edition of Branded’s Real Housewives tracker, we polled a sample of 534 viewers of Bravo’s Real…
Importance of Visualizing Survey Data
Communicating insights in a compelling and creative manner is becoming more and more important in the industry. In the…
Infographic: Branded Q4 2017 Media Trend Tracker
Consumers have more options than ever when it comes to media viewing devices. Branded tracks shifts in U.S. consumer's…
Push our Buttons – Impact of Probing in Survey Research
Receiving a “don’t know” answer to a survey question can be frustrating for survey researchers. The response is…
Infographic: Branded Q4 2017 Economic Trend Tracker
Every quarter, Branded takes the pulse of our U.S. community members' economic confidence, outlook, and spending…
Impact of Language on Surveys
Surveys are often fielded globally across many countries. The same survey is frequently translated into many different…
Infographic: The Bachelor Season 22 Viewer Predictions
Approximately 5.5 million viewers tuned into the premiere episode of The Bachelor on January 1. Following the premiere,…
Top 10 Tips for Survey Data Integrity
Garbage in, garbage out. At Branded, our community members take our clients' surveys every day and experience the…
Millennials Lead Vegetarian Movement
Consumers are increasingly conscious of the food choices they make when purchasing groceries and dining out at…
Infographic: Real Housewives Viewing Trends
In the December edition of Branded's Real Housewives tracker, we polled a sample of 504 viewers of Bravo's Real…
Biology’s Role in Driving Community Member Opinions
Can biology predict how survey respondents will react to certain questions, topics or scenarios when conducting…
Technology tops the charts of positive changes in last 10 years
As we start the new year, we pause for reflection while also looking towards the future. The last decade saw…
Tell us about Yourself: The Impact of Asking Demographics in Surveys
Demographic questions are a key component of any market research study. Understanding respondent demographics puts…
Men Believe in Finding Love Online
Matchmaking may be one of the world’s oldest professions, but technology has taken it to the next level. Online dating…
Pros & Cons of the Net Promoter Score
Loyal brand advocates are invaluable for organizations. According to the White House Department of Consumer Affairs,…
Top 5 States Interested in Self-Driving Vehicles
From Waymo and Uber to Tesla and Mercedes, technology and automotive firms are fighting it out in the race to develop…
Infographic: November Viewing Trends for Real Housewives
In the November edition of Branded's Real Housewives tracker, we polled a sample of 509 viewers of Bravo's Real…
Turning Market Research Insights into Action
Conducting a market research study is a significant investment of time, money and resources. And getting to the end of…
Community Members Spot Fake News
Misinformation is a reality in politics. However, the 2016 U.S. presidential election brought “fake news” and…
Young & Diverse Concerned about Job Loss to Automation
Jobs, Jobs, Jobs. We have heard this slogan chanted since the 2016 presidential election season. But it's more than…
Millennials Drive Growth in Live Music Industry
The music industry has emerged from the struggles of post-Recession years and is experiencing a transformation. Growth…
Making the Most of Micro-Surveys
Guess who has a longer attention span - you or your goldfish? You may be surprised to discover your goldfish is likely…
Generations Donate to Nonprofits in Different Ways
According to the National Center for Charitable Statistics, there are roughly 1.6 million nonprofit organizations in…
Multicultural Panelists are Social Media Socializers
From mainstream social networks like Facebook and Instagram to more niche networks like Kik and Tumblr, panelists are…
What’s on Tap? Differences in Alcohol Tastes by Generation
Americans continue to refill their glasses as alcohol sales have experienced steady growth over the last ten years. The…
5 Tips for Successful Survey Question Wording
Writing survey questions may seem simple and straightforward, but there is more to it than meets the eye. Questions…