Multicultural Consumers Cook at Home and Dine Out More During the Holidays
From eggnog and gingerbread cookies to latkes and kugel, many holiday traditions revolve around sharing special foods…
1 in 4 Consumers Will Make New Year’s Resolutions for 2019
With the start of 2019 just over two weeks away, consumers are reflecting on 2018 and making plans for 2019. At…
1 in 5 Consumers Plan to Spend over $500 on Holiday Gifts
With just 2 weeks until Christmas, consumers are making a mad dash to wrap up preparations. So, how much are consumers…
Data Visualization Choices Have Significant Impact on Data Interpretation
As researchers, we make many choices when visualizing data for our clients. Do we show results in a chart? Or just the…
1 in 2 Consumers are on a Budget this Holiday Season
Consumers are opening their wallets this holiday season. The National Retail Federation estimates that shoppers will…
1 in 4 Consumers Plan to Host a Holiday Party This Season
The holiday season is in full swing with gifts and parties galore. Branded’s research has found that 1 in 2 consumers…
Give and Take – The Importance of Panelist Experience
At Branded, our relationship with our users is the foundation of our community. We are in constant communication with…
Facebook Dominates Social Media Usage Across Generations
At Branded, we connect with our users via social media as a component of their survey-taking experience. As part of our…
U.S. Political Landscape Shows Increasing Divides in 2018
The outcome of last week’s U.S. midterm election has strong implications for life in the United States over the next…
Consumers Likely to Say They Take Vacations To Explore New Places
Confidence in the economy is strong and consumers are actively planning their last vacations of 2018. According to…
Political Party Affiliation for Millennials versus Baby Boomers
Months of campaigning all come down to today's election. Branded has conducted extensive voter research to better…
Older Consumers Not Afraid to Ask Stupid Questions
Asking questions is a foundational component of research. At Branded, we interact with our users on a daily basis,…
Political News in Advance of the Election – Millennials versus Boomers
The U.S. Midterms are now just one week away. Voters have a wide variety of options for gathering political news and…
Upscale Consumers Most Likely to Belong to Travel Rewards Programs
Airline and hotel loyalty and rewards programs are tremendously popular among travelers. Airline loyalty programs boast…
Key Political Engagement Differences- Millennials versus Baby Boomers
We are now just two weeks away from the 2018 U.S. Midterm elections with early voting already taking place across the…
Older Travelers are most likely to stay with Friends and Family over a Hotel or Airbnb
Traveling planning for the holidays is now in full swing. About one-third of consumers are planning to take at least…
Politically Engaged Consumers use Websites and Social Media to Stay Informed
With less than a month to go before the U.S. Midterm election, consumers are more engaged than ever. This is…
Millennials Most Likely to Travel by Plane and Car this Holiday Season
Holiday travel planning is now in full swing. According to AAA, over 100 million people in the U.S. traveled for the…
Top Issues for the Politically Engaged in 2018 Election Mirror Top Issues in 2016
The Politically Engaged closely follow many issues impacting their lives and the country today. Healthcare, social…
7 in 10 Branded Users Think About Surveys Every Day
As researchers, we live and breathe surveys. We think about surveys morning, noon and night. But what about those who…
Understanding the Voting Habits of the Politically Engaged Consumer
From Russian meddling to trade wars and Supreme Court nominees, the 2018 U.S. midterm election is garnering much…
Over 4 in 10 Branded Users Say They Sacrifice Time on Other Activities to Take Surveys
At Branded, we actively work to better understand our users’ experience taking surveys and the role of survey-taking in…
About 3 in 10 Consumers Say Quality of Life in their Neighborhood is Above Average
New research from MONEY evaluated the quality of life in 583 major communities across the U.S. to determine their list…
Working Men Report Higher Levels of Satisfaction with Pay Than Working Women
The upcoming U.S. midterm elections are bringing minimum wage and equal pay regulations to the ballot in many states…
8 in 10 Consumers Prefer One-On-One Dialogue Over Group Communication
Qualitative research gives us first-hand insights from participants in their own words. Researchers have many reasons…
Consumer Communication Preferences Key to Selecting the Appropriate Research Approach
Researchers have many options when it comes to communicating with their research audience. Qualitative research methods…
In-Depth Interviews Are Universally Popular Among Research Participants
In-depth interviews (IDI) are conducted to collect valuable qualitative insights through extensive one-on-one…
Older Consumers Are Most Likely to Enjoy Asking and Answering Questions
At Branded, our relationship with the users in our community is based on asking questions and gathering value insights…
Three-Quarters of Consumers Say They Enjoy Gamified Surveys
From Nintendo to Pokemon GO, many consumers are immersed in the world of gaming on a regular basis. According to a…
Older Users Are More Likely to Have Participated in Telephone & Mail Surveys
Online surveys dominate quantitative data collection. Our Branded Surveys users participate in online research via…
Gen X Men Are Most Interested In Facial Recognition Research
Facial expressions are powerful. Our faces often communicate emotions and reactions that are challenging to put into…
Who is listening? Older Consumers Most Likely to Say They’re Always Good Listeners
Our lives are full of distractions that keep us from being good listeners. There is always a text to reply to or social…
Almost 8 in 10 Millennials Are Interested in Participating in Research via Wearable Device
Wearable devices like smartwatches can be found on the wrists of more and more consumers. The number of connected…
Ten Years Later – African American and Hispanic Consumers are Still Feeling the Great Recession
Ten years have passed since the Great Recession. During that period from December 2007 to June 2009, we saw…
Hispanic Consumers are Optimistic About their Financial Futures
The Hispanic population is a dominant group in the U.S. landscape, reaching new highs at 58 million. And by 2060, the…
Impact of Culture on Global Surveys
As more and more brands expand internationally, conducting multi-country studies becomes a vital component of any…
Education is Key Component of the Hispanic American Dream
The Hispanic audience is young and vibrant. Hispanics are the youngest racial and ethnic group in the U.S. with a…
Family Dynamics in the Branded Community
Family dynamics and composition are in flux in the U.S. People are having children later in life and as a result,…
Hispanic Consumers Pursue the American Dream
Hispanic consumers are young, vibrant and growing. The Hispanic population has reached 58 million in the U.S. and is…
Drive Product Development Research with Ethnography
Research conducted as part of product development efforts can be particularly challenging in the world of consumer…
Gen Z Consumers are Online Constantly & Overwhelmed
Consumers are spending more time than ever before online and connected. The average American now spends 24 hours per…
Give Consumers the Opportunity to Share Photos in Surveys
Smartphones have turned the average consumer into a photographer. Infotrends estimates 1.2 trillion photos were taken…
Millennials Discover New Products & Services Through Social Media Ads
2017 was the year digital advertising spend finally beat television advertising spend. Digital advertising spend…
Younger Consumers Most Likely to Participate Eye Tracking Studies
Biometric and eye tracking studies provide cutting-edge insights that drive strategic marketing and product development…
Webcam-Based Interviews Popular with Younger Audience
Webcam-based interviews allow researchers to speak directly to participants, capturing emotional reactions and body…
Infographic: Branded Q2 2018 Travel Trend Tracker
With the summer travel season now in full swing, Branded’s Travel Trend Tracker highlights top travel destinations. The…
Infographic: Branded Q2 2018 Economic Trend Tracker
Every quarter, Branded takes the pulse of our U.S. community members’ economic confidence, outlook, and spending…
Share your Car or Share your Home? Consumer Attitudes Towards the Sharing Economy
Sharing is the new owning. The sharing economy continues to expand from ride-sharing to home-sharing to co-working and…
Only 1 in 4 Users Say They Still Answer the Phone
Does anyone still use their phones to make voice calls? Or has texting completely taken over smartphone communication?…
Men More Likely than Women to Have Been Fired from Job
In our last post, we began our evaluation of the worker ‘job hopping’ trend by evaluating users who have quit a job at…
Baby Boomers & Gen X Most Likely to Have Quit a Job
Workers are moving from job to job more than ever. The average worker changes jobs ten to fifteen times over the course…
Over Half of Asian Consumers Say Adult Children Should Take Care of Parents
Despite improvements in the economy, a record 64 million Americans live in multigenerational households according to a…
Millennials Optimistic About Retirement Despite Challenges
Saving for retirement is a struggle for consumers. This is particularly true of Millennials. Compared to older…
Infographic: May Trends from Bravo’s Real Housewives
In the May 2018 edition of Branded’s Real Housewives tracker, we polled a sample of 521 viewers of Bravo’s Real…
Infographic: The Bachelorette Season 14 Viewer Predictions
Approximately 5.6 million viewers tuned into the premiere episode of The Bachelorette on May 28. Following the…
Younger Consumers Say Smartphones Make Them Happy
Loneliness has become an epidemic with more people living alone and leading more isolated lives. Roughly 40 percent of…
Generation vs. Age in Research
Generation and age are powerful audience segments both for targeting research and analyzing results. Often age range…
Asian Men Most Likely to Favor Team Work
Employers are constantly looking for ways to optimize productivity and increase employee engagement. Experimenting with…