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4 in 10 Research Participants Say They Watch TV While Taking Surveys

Continuing with our exploration into panelist experience, we are next examining what our users tend to do while taking…


by Kristen Miles

best practices market research panelist experience surveys

Two-Thirds of Survey Participants Say They Are Primarily Motivated by Rewards

As researchers, we are focused on gathering the insights our clients need to make important business decisions when…


by Kristen Miles

best practices market research panelist experience

Almost 8 in 10 Consumers Plan to Take a Vacation in 2019

With the start of the new year, consumers are starting to plan their vacations for the year. U.S. consumers logged over…


by Kristen Miles

consumer insights market research travel

How to Fight Back Against Inconsistent Survey Responses

Almost nothing is more frustrating for researchers than observing inconsistent responses after fielding a survey.…


by Kristen Miles

best practices market research survey design

Use Design Thinking to Take Surveys to the Next Level

As researchers, we are most successful when we create and design surveys with participants in mind. What do…


by Kristen Miles

best practices market research surveys

Millennials Are Optimistic About Increasing Salary and Savings in 2019

The new year presents an opportunity for consumers to get financially fit and plan for the year ahead. At Branded, we…


by Kristen Miles

consumer insights financial polls

Multicultural Consumers Intend to Lead a Healthier Lifestyle in 2019

The new year is a fresh start with many consumers making resolutions to eat healthier and start an exercise routine.…


by Kristen Miles

consumer insights health polls

Men are Heading to the Movies this Holiday Season

Consumers are headed to the movie theater this holiday season. The week between Christmas and New Year’s sees the…


by Kristen Miles

consumer insights media polls

Multicultural Consumers Cook at Home and Dine Out More During the Holidays

From eggnog and gingerbread cookies to latkes and kugel, many holiday traditions revolve around sharing special foods…


by Kristen Miles

consumer insights holidays polls

1 in 4 Consumers Will Make New Year’s Resolutions for 2019

With the start of 2019 just over two weeks away, consumers are reflecting on 2018 and making plans for 2019. At…


by Kristen Miles

consumer insights holidays polls

1 in 5 Consumers Plan to Spend over $500 on Holiday Gifts

With just 2 weeks until Christmas, consumers are making a mad dash to wrap up preparations. So, how much are consumers…


by Kristen Miles

consumer insights holidays polls

Data Visualization Choices Have Significant Impact on Data Interpretation

As researchers, we make many choices when visualizing data for our clients. Do we show results in a chart? Or just the…


by Kristen Miles

best practices data visualization market research

1 in 2 Consumers are on a Budget this Holiday Season

Consumers are opening their wallets this holiday season. The National Retail Federation estimates that shoppers will…


by Kristen Miles

consumer insights holidays polls

1 in 4 Consumers Plan to Host a Holiday Party This Season

The holiday season is in full swing with gifts and parties galore. Branded’s research has found that 1 in 2 consumers…


by Kristen Miles

consumer insights holidays polls

Give and Take – The Importance of Panelist Experience

At Branded, our relationship with our users is the foundation of our community. We are in constant communication with…


by Kristen Miles

best practices panelist experience

Facebook Dominates Social Media Usage Across Generations

At Branded, we connect with our users via social media as a component of their survey-taking experience. As part of our…


by Kristen Miles

consumer insights panelist experience social media

U.S. Political Landscape Shows Increasing Divides in 2018

The outcome of last week’s U.S. midterm election has strong implications for life in the United States over the next…


by Kristen Miles

consumer insights politics polls

Consumers Likely to Say They Take Vacations To Explore New Places

Confidence in the economy is strong and consumers are actively planning their last vacations of 2018. According to…


by Kristen Miles

consumer insights polls travel

Political Party Affiliation for Millennials versus Baby Boomers

Months of campaigning all come down to today's election. Branded has conducted extensive voter research to better…


by Kristen Miles

generations politics polls

Older Consumers Not Afraid to Ask Stupid Questions

Asking questions is a foundational component of research. At Branded, we interact with our users on a daily basis,…


by Kristen Miles

consumer insights generations market research

Political News in Advance of the Election – Millennials versus Boomers

The U.S. Midterms are now just one week away. Voters have a wide variety of options for gathering political news and…


by Kristen Miles

generations media politics

Upscale Consumers Most Likely to Belong to Travel Rewards Programs

Airline and hotel loyalty and rewards programs are tremendously popular among travelers. Airline loyalty programs boast…


by Kristen Miles

affluence consumer insights polls travel

Key Political Engagement Differences- Millennials versus Baby Boomers

We are now just two weeks away from the 2018 U.S. Midterm elections with early voting already taking place across the…


by Kristen Miles

generations Political Engagement politics

Older Travelers are most likely to stay with Friends and Family over a Hotel or Airbnb

Traveling planning for the holidays is now in full swing. About one-third of consumers are planning to take at least…


by Kristen Miles

consumer insights poll travel

Politically Engaged Consumers use Websites and Social Media to Stay Informed

With less than a month to go before the U.S. Midterm election, consumers are more engaged than ever. This is…


by Kristen Miles

consumer insights politically engaged

Millennials Most Likely to Travel by Plane and Car this Holiday Season

Holiday travel planning is now in full swing. According to AAA, over 100 million people in the U.S. traveled for the…


by Kristen Miles

consumer insights Holiday polls travel

Top Issues for the Politically Engaged in 2018 Election Mirror Top Issues in 2016

The Politically Engaged closely follow many issues impacting their lives and the country today. Healthcare, social…


by Kristen Miles

consumer insights politics polls

7 in 10 Branded Users Think About Surveys Every Day

As researchers, we live and breathe surveys. We think about surveys morning, noon and night. But what about those who…


by Kristen Miles

best practices market research surveys

Understanding the Voting Habits of the Politically Engaged Consumer

From Russian meddling to trade wars and Supreme Court nominees, the 2018 U.S. midterm election is garnering much…


by Kristen Miles

consumer insights politics

Branded + BRANDthro Announce Strategic Alliance

Partnership to Deliver Neuro Insights that Power Data-Led Storytelling Across Platform for B2C + B2B Brands New…


by Mike Waldron

market research neuromarketing

Over 4 in 10 Branded Users Say They Sacrifice Time on Other Activities to Take Surveys

At Branded, we actively work to better understand our users’ experience taking surveys and the role of survey-taking in…


by Kristen Miles

best practices poll surveys whatnew

About 3 in 10 Consumers Say Quality of Life in their Neighborhood is Above Average

New research from MONEY evaluated the quality of life in 583 major communities across the U.S. to determine their list…


by Kristen Miles

consumer insights polls quality of life whatnew

Working Men Report Higher Levels of Satisfaction with Pay Than Working Women

The upcoming U.S. midterm elections are bringing minimum wage and equal pay regulations to the ballot in many states…


by Kristen Miles

consumer insights gender politics

8 in 10 Consumers Prefer One-On-One Dialogue Over Group Communication

Qualitative research gives us first-hand insights from participants in their own words. Researchers have many reasons…


by Kristen Miles

communication focus groups in-depth interviews qualitative research

Consumer Communication Preferences Key to Selecting the Appropriate Research Approach

Researchers have many options when it comes to communicating with their research audience. Qualitative research methods…


by Kristen Miles

generations qualitative research quantitative research

In-Depth Interviews Are Universally Popular Among Research Participants

In-depth interviews (IDI) are conducted to collect valuable qualitative insights through extensive one-on-one…


by Kristen Miles

best practices in-depth interviews market research polls

Older Consumers Are Most Likely to Enjoy Asking and Answering Questions

At Branded, our relationship with the users in our community is based on asking questions and gathering value insights…


by Kristen Miles

best practices market research poll surveys

Three-Quarters of Consumers Say They Enjoy Gamified Surveys

From Nintendo to Pokemon GO, many consumers are immersed in the world of gaming on a regular basis. According to a…


by Kristen Miles

best practices gamification surveys

Older Users Are More Likely to Have Participated in Telephone & Mail Surveys

Online surveys dominate quantitative data collection. Our Branded Surveys users participate in online research via…


by Kristen Miles

best practices generations surveys

Gen X Men Are Most Interested In Facial Recognition Research

Facial expressions are powerful. Our faces often communicate emotions and reactions that are challenging to put into…


by Kristen Miles

best practices facial analysis market research

Who is listening? Older Consumers Most Likely to Say They’re Always Good Listeners

Our lives are full of distractions that keep us from being good listeners. There is always a text to reply to or social…


by Kristen Miles

consumer insights polls

Almost 8 in 10 Millennials Are Interested in Participating in Research via Wearable Device

Wearable devices like smartwatches can be found on the wrists of more and more consumers. The number of connected…


by Kristen Miles

best practices generations technology

Ten Years Later – African American and Hispanic Consumers are Still Feeling the Great Recession

Ten years have passed since the Great Recession. During that period from December 2007 to June 2009, we saw…


by Kristen Miles

african american research consumer insights economics hispanic research

Hispanic Consumers are Optimistic About their Financial Futures

The Hispanic population is a dominant group in the U.S. landscape, reaching new highs at 58 million. And by 2060, the…


by Kristen Miles

consumer insights hispanic research

Impact of Culture on Global Surveys

As more and more brands expand internationally, conducting multi-country studies becomes a vital component of any…


by Kristen Miles

best practices market research surveys

Education is Key Component of the Hispanic American Dream

The Hispanic audience is young and vibrant. Hispanics are the youngest racial and ethnic group in the U.S. with a…


by Kristen Miles

consumer insights hispanic research

Family Dynamics in the Branded Community

Family dynamics and composition are in flux in the U.S. People are having children later in life and as a result,…


by Kristen Miles

consumer insights family polls

Hispanic Consumers Pursue the American Dream

Hispanic consumers are young, vibrant and growing. The Hispanic population has reached 58 million in the U.S. and is…


by Kristen Miles

consumer insights hispanic research

Drive Product Development Research with Ethnography

Research conducted as part of product development efforts can be particularly challenging in the world of consumer…


by Kristen Miles

best practices ethnography market research

Gen Z Consumers are Online Constantly & Overwhelmed

Consumers are spending more time than ever before online and connected. The average American now spends 24 hours per…


by Kristen Miles

consumer insights generations polls technology

Give Consumers the Opportunity to Share Photos in Surveys

Smartphones have turned the average consumer into a photographer. Infotrends estimates 1.2 trillion photos were taken…


by Kristen Miles

best practices consumer insights technology

Millennials Discover New Products & Services Through Social Media Ads

2017 was the year digital advertising spend finally beat television advertising spend. Digital advertising spend…


by Kristen Miles

advertising consumer insights polls social media technology

Younger Consumers Most Likely to Participate Eye Tracking Studies

Biometric and eye tracking studies provide cutting-edge insights that drive strategic marketing and product development…


by Kristen Miles

best practices biometric response eye tracking polls

Webcam-Based Interviews Popular with Younger Audience

Webcam-based interviews allow researchers to speak directly to participants, capturing emotional reactions and body…


by Kristen Miles

best practices poll qualitative

Infographic: Branded Q2 2018 Travel Trend Tracker

With the summer travel season now in full swing, Branded’s Travel Trend Tracker highlights top travel destinations. The…


by Kristen Miles

consumer insights travel trend tracker

Infographic: Branded Q2 2018 Economic Trend Tracker

Every quarter, Branded takes the pulse of our U.S. community members’ economic confidence, outlook, and spending…


by Kristen Miles

consumer insights economics trend tracker

Share your Car or Share your Home? Consumer Attitudes Towards the Sharing Economy

Sharing is the new owning. The sharing economy continues to expand from ride-sharing to home-sharing to co-working and…


by Kristen Miles

consumer insights polls sharing economy

Only 1 in 4 Users Say They Still Answer the Phone

Does anyone still use their phones to make voice calls? Or has texting completely taken over smartphone communication?…


by Kristen Miles

consumer insights polls technology

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