Ten Years Later – African American and Hispanic Consumers are Still Feeling the Great Recession
Ten years have passed since the Great Recession. During that period from December 2007 to June 2009, we saw…
Hispanic Consumers are Optimistic About their Financial Futures
The Hispanic population is a dominant group in the U.S. landscape, reaching new highs at 58 million. And by 2060, the…
Impact of Culture on Global Surveys
As more and more brands expand internationally, conducting multi-country studies becomes a vital component of any…
Education is Key Component of the Hispanic American Dream
The Hispanic audience is young and vibrant. Hispanics are the youngest racial and ethnic group in the U.S. with a…
Family Dynamics in the Branded Community
Family dynamics and composition are in flux in the U.S. People are having children later in life and as a result,…
Hispanic Consumers Pursue the American Dream
Hispanic consumers are young, vibrant and growing. The Hispanic population has reached 58 million in the U.S. and is…
Drive Product Development Research with Ethnography
Research conducted as part of product development efforts can be particularly challenging in the world of consumer…
Gen Z Consumers are Online Constantly & Overwhelmed
Consumers are spending more time than ever before online and connected. The average American now spends 24 hours per…
Give Consumers the Opportunity to Share Photos in Surveys
Smartphones have turned the average consumer into a photographer. Infotrends estimates 1.2 trillion photos were taken…
Millennials Discover New Products & Services Through Social Media Ads
2017 was the year digital advertising spend finally beat television advertising spend. Digital advertising spend…
Younger Consumers Most Likely to Participate Eye Tracking Studies
Biometric and eye tracking studies provide cutting-edge insights that drive strategic marketing and product development…
Webcam-Based Interviews Popular with Younger Audience
Webcam-based interviews allow researchers to speak directly to participants, capturing emotional reactions and body…
Infographic: Branded Q2 2018 Travel Trend Tracker
With the summer travel season now in full swing, Branded’s Travel Trend Tracker highlights top travel destinations. The…
Infographic: Branded Q2 2018 Economic Trend Tracker
Every quarter, Branded takes the pulse of our U.S. community members’ economic confidence, outlook, and spending…
Share your Car or Share your Home? Consumer Attitudes Towards the Sharing Economy
Sharing is the new owning. The sharing economy continues to expand from ride-sharing to home-sharing to co-working and…
Only 1 in 4 Users Say They Still Answer the Phone
Does anyone still use their phones to make voice calls? Or has texting completely taken over smartphone communication?…
Men More Likely than Women to Have Been Fired from Job
In our last post, we began our evaluation of the worker ‘job hopping’ trend by evaluating users who have quit a job at…
Baby Boomers & Gen X Most Likely to Have Quit a Job
Workers are moving from job to job more than ever. The average worker changes jobs ten to fifteen times over the course…
Over Half of Asian Consumers Say Adult Children Should Take Care of Parents
Despite improvements in the economy, a record 64 million Americans live in multigenerational households according to a…
Millennials Optimistic About Retirement Despite Challenges
Saving for retirement is a struggle for consumers. This is particularly true of Millennials. Compared to older…
Infographic: May Trends from Bravo’s Real Housewives
In the May 2018 edition of Branded’s Real Housewives tracker, we polled a sample of 521 viewers of Bravo’s Real…
Infographic: The Bachelorette Season 14 Viewer Predictions
Approximately 5.6 million viewers tuned into the premiere episode of The Bachelorette on May 28. Following the…
Younger Consumers Say Smartphones Make Them Happy
Loneliness has become an epidemic with more people living alone and leading more isolated lives. Roughly 40 percent of…
Generation vs. Age in Research
Generation and age are powerful audience segments both for targeting research and analyzing results. Often age range…
Asian Men Most Likely to Favor Team Work
Employers are constantly looking for ways to optimize productivity and increase employee engagement. Experimenting with…
How to ask about Gender Identity and Sexual Orientation on Surveys
Researchers want to know as much as possible about their target audience when fielding studies. Often this involves…
Blue States More Likely to Support Celebrity Politicians
From Donald Trump to Cynthia Nixon and from Arnold Schwarzenegger to Jesse Ventura, a wide range of celebrities have…
Men are More Likely than Women to Catfish
Much of the public discourse on online honesty has centered around fake news and corporate transparency. However,…
Millennials & Multicultural Consumers Favor Videos and GIFs in Surveys
Compelling and engaging survey design results in a better user experience and thus higher quality data. Researchers…
Social Media Usage in 2018
The state of social media in 2018 is a mix of long-standing trends and new developments. Facebook remains the dominant…
Infographic: April Trends from Branded’s Real Housewives Tracker
In the April 2018 edition of Branded’s Real Housewives tracker, we polled a sample of 537 viewers of Bravo’s Real…
Consumers Favor Electric Bikes and Scooters as Eco-Friendly Options
Electric bikes and scooters are transforming the way people get around in many major cities across the U.S. as…
Friend or Foe – Millennial Men Make Connections through Branded Surveys
Taking surveys online is often thought of as a solitary experience. Respondents typically take surveys on their laptops…
Professionals are Eager to Participate in B2B Research
Reaching professionals for B2B studies is a significant challenge for researchers. B2B research requires targeting and…
Branded Strengthens Security and Transparency with GDPR
Technology is a double-edged sword. Our community members value the benefits gained from technology with roughly 1 in 2…
Infographic: Branded Q1 2018 Travel Trend Tracker
Branded’s Travel Trend Tracker keeps tabs on consumers’ top travel habits and their favorite destinations. The Q1 2018…
Tapping into Neuroscience for Consumer Research
The subconscious is powerful. Consumers subconsciously define what they want, how much they will pay for products and…
Infographic: Branded Q1 2018 Media Trend Tracker
Consumers have more options than ever when it comes to media viewing devices. Branded tracks shifts in U.S. consumer’s…
3 Important Ways the U.S. Census Helps Insights
The U.S. Census is mandated by the constitution as a means of counting the population and conducted every 10 years. The…
Infographic: March Trends from Branded’s “Real Housewives” Tracker
In the March 2018 edition of Branded’s Real Housewives tracker, we polled a sample of 540 viewers of Bravo’s Real…
Ensuring Honest Answers from Consumer Audiences
When gathering insights, researchers rely on open and honest answers from their audiences to ensure the highest quality…
Infographic: Branded Q1 2018 Economic Trend Tracker
Every quarter, Branded takes the pulse of our U.S. community members’ economic confidence, outlook, and spending…
Introverts vs. Extroverts – Impact of Personality Differences in Consumer Research
Recently there has been a renewed focus on differences between extroverts and introverts, fueled in large part by the…
Millennials Most Likely to Spy on their Partners Online
From the Equifax data breach to the Yahoo user account breach to Cambridge Analytica's use of Facebook data, online…
Use Data Fusion to know more about your Target Audience
When it comes to understanding consumers, researchers always want to know more about their target audience. We want to…
Branded Talks to American Idol Viewers
Roughly 13.3 million people watched the finale of the last season of American Idol in 2016. With the launch of the new…
Quantitative Research & Big Data: A Powerful Combination
Big data and quantitative survey research have been pitted against each other as competitors in the world of data and…
Infographic: February Trends from Branded’s “Real Housewives” Tracker
In the February 2018 edition of Branded’s Real Housewives tracker, we polled a sample of 517 viewers of Bravo’s Real…
Bring New Life to Open-Ends with Voice Input Tech
Open-ended questions provide valuable insights, allowing researchers to hear directly from respondents in their own…
Consumer Perceptions of the New U.S. Tax Law
Tax reform mania hit the U.S. at the end of 2017. And now, the new U.S. tax code starts impacting workers’ paychecks.…
Reward Us – Role of Incentives on Community Experience
The experience of community members is not always top-of-mind for researchers when conducting online survey research.…
Infographic: Branded Q4 2017 Travel Trend Tracker
Branded's travel trend tracker keeps tabs on consumers' top travel destinations. The Q4 2017 trend tracker asked U.S.…
Smartphones vs. PCs – The Impact of Device on Online Surveys
From communicating with friends to hailing a ride to ordering groceries, smartphones are a vital part of consumers’…
Millennials Plan to Celebrate Valentine’s Day
Love is the in the air. With Valentine’s Day right around the corner, Branded asked our community members if they plan…
Using Gamification to Improve Respondent Experience
Online and mobile surveys account for 70 percent of quantitative research, according to the recent GRIT study. Despite…
Infographic: Latest Trends from Branded’s “Real Housewives” Tracker
In the January 2018 edition of Branded’s Real Housewives tracker, we polled a sample of 534 viewers of Bravo’s Real…
Importance of Visualizing Survey Data
Communicating insights in a compelling and creative manner is becoming more and more important in the industry. In the…
Infographic: Branded Q4 2017 Media Trend Tracker
Consumers have more options than ever when it comes to media viewing devices. Branded tracks shifts in U.S. consumer's…