Device Usage Impacts Panelist Opinion of Open Ended Questions

Love them or hate them, open-ended questions are often a component of market research studies With many different device options for taking online surveys, Branded was curious if the device a panelist uses most often to take surveys impacts their opinion of...

  • October 19, 2017

Device Usage Impacts Panelist Opinion of Open Ended Questions

Love them or hate them, open-ended questions are often a component of market research studies With many different device options for taking online surveys, Branded was curious if the device a panelist uses most often to take surveys impacts their opinion of...

  • October 18, 2017

Branded predicts John “JP” Hilsabeck, Alan Ball and Chrissy Hofbeck will be Survivor’s Final 3

About 83 million people tuned in to watch the premiere of CBS’s Survivor Season 35: Heroes vs Healers vs Hustlers on September 27th Since the premiere, viewers have had the opportunity to study and analyze the contestants to determine who has the greatest...

  • October 17, 2017

Multicultural Consumers Lead the Way with Self-Service Kiosks

From self-service kiosks at retailers and restaurants to Amazon’s cashier-free convenience stores, technology continues to drive innovation in the retail industry Self-service kiosks at retailers allow for quick checkout and reduced lines for improved...

  • October 12, 2017

Ask the Expert with Dr. Wendy Liu

At Branded, we recently sat down with Dr Wendy Liu, an expert in consumer behavior, to get insight from her research, and tips for better market research design Dr Liu specializes in consumer judgment and decision making, focusing on the cognitive and...

  • October 11, 2017

Who is watching Bravo’s “Real Housewives” series?

Earlier this week, our research into Real Housewives viewers revealed key insights on how viewers engage when watching the show We found that viewers are watching frequently, most often with their spouse or alone And despite the drama and fights, viewers...

  • October 10, 2017

Highly Educated Panelists Fuel Eco-Friendly Product Purchasing

Going green has gone mainstream Consumers are more and more likely to engage in eco-friendly activities personally and they expect the companies they purchase from to be sustainable and responsible as well With so many environmentally-friendly options on...

  • October 9, 2017

Bravo’s “Real Housewives” fans watch with their spouse and a glass of red wine

Last week we shared the Branded community’s most loved and most hated women on the Real Housewives of Dallas and Real Housewives of Orange County for the month of September Now we’re digging deeper into how often our community watches the show, how the...

  • October 6, 2017

Bravo’s “Real Housewives” – Who are the most loved & hated Real Housewives of the Month?

We’re super fans of the Real Housewives over here at Branded Starting this month, Branded is conducting monthly polls our community on their most loved housewife, most hated housewife and who they would love to trade lives with We have our personal...

  • October 5, 2017

Evening Survey-Takers Most Likely to Multitask

When designing and conducting surveys, researchers often forget about the experience of panelists taking a survey But understanding how panelists are taking surveys and when they’re taking surveys is key to designing successful research and understanding...

  • October 4, 2017

Branded Trend Tracker Q3 2017 – Optimism, Risk-Taking & Savings

In our inaugural Branded Trend Tracker, we take the pulse of US consumers’ economic confidence and outlook We asked our community whether they feel optimistic about their lives, if they feel comfortable taking risks and whether they are saving or spending...