Every quarter, Branded takes the pulse of our U.S. community members’ economic confidence, outlook, and spending habits. The results of our Q4 2017 study found that U.S. consumers are cautiously optimistic and focused on saving for the future. About one-third of U.S. consumers feel optimistic about their lives. And 1 in 5 consumers feel confident taking risks right now.

When consumers have extra money, they are focused on saving rather than spending. Almost 6 in 10 consumers save their spare cash. When they do shop, Amazon and Walmart top the charts for favorite retailers to purchase apparel and technology products.