Branded’s travel trend tracker keeps tabs on consumers’ top travel destinations. The Q4 2017 trend tracker asked U.S. consumers where they are going on their next vacation. Destinations like California and Las Vegas are universally popular, but there are distinctions by generation. Millennials (age 21-38) are drawn to the beaches of Florida and California as well as the excitement of Vegas. Gen X (age 39-50) is the only generation to cite an international vacation locale in their top 5 destinations with Paris, France coming in fourth. The older consumers in the Baby Boomer (age 51-69) and Silent Generation (age 70+) are more likely than younger consumers to be planning trips to Hawaii.