With the summer travel season now in full swing, Branded’s Travel Trend Tracker highlights top travel destinations. The Q2 2018 trend tracker asked U.S. consumers where they are going on their next vacation and how they have planned. Destinations like Florida and Las Vegas are universally popular, but there are distinctions by generation. Millennials (age 21-38) are drawn to the beaches of Florida, California, and Hawaii as well as the excitement of Vegas. Gen X (age 39-50) and Baby Boomers (age 51-69) are planning to visit the same destinations with Florida, Calfornia, and Louisana topping the charts. The older consumers in the Silent Generation (age 70+) are more likely than younger consumers to be planning trips to Arizona and Maine.