Every quarter, Branded takes the pulse of our U.S. community members’ economic confidence, outlook, and spending habits. The results of our Q2 2018 study found that U.S. consumers are feeling less optimistic over time.  Consumers are increasingly focused on saving for the future. About29 percent of U.S. consumers feel optimistic about their lives. And roughly 16 percent of consumers feel confident taking risks right now.

When consumers have extra money, they are focused on saving rather than spending. Over 6 in 10 consumers save their spare cash. When they do shop, Amazon and Walmart top the charts for favorite retailers to purchase apparel and technology products.