diverse audience
Branded
Hispanic Audiences
The U.S Hispanic population has reached new highs with over 57.5M in 2016
Do you have a quality resource that gives you access to this growing multicultural community?
Through our strong partnerships, Branded has access to a unique, mobile-first research platform for Hispanics. We have the ability to reach the coveted Hispanic (Spanish-preferred) audience, gaining rich profiling and location data allow for multidimensional audience targeting.
We studied the lives of Hispanic consumers in the U.S. to find more about Hispanic consumers’ priorities and definitions of success in this day and age. The New American Dream is a white paper we created to dive deeper into the hispanic community’s opinions on:
- The importance and impact of family
- Homeownership and financial goals
- Work ethic and importance of education
The New American Dream
Understanding the lives of Hispanic consumers in the U.S.
what sets us apart
branded hispanic audience differentiatiors
Audience compositions
Our audience includes a full spectrum of hispanic consumers, including 100% Spanish (language) preferred. Traditional panels tend to skew bilingual or English-preferred
Panel Size
600,000+ active Spanish(language) preferred respondents
Device Penetration
90% smartphone penetration
Contact Methodology
SMS text and mobile web. Most traditional panels require email access
Opt-in and contact language
Spanish. Traditional panels offers English or Spanish
Geography
Robust sample size in top Hispanic markets and key emerging markets. Traditional panels lack granularity and offer national-level only
Panel Recruitment
80% location-based recruitment & 20% digital and traditional media
Targeting and Profiling
Panelists can be selected using pre-profiled data or real-time profiling. Additional data across a variety of categories including financial, health, technology and product usage is available.
