At Branded, our relationship with our users is the foundation of our community. We are in constant communication with our users to ensure they have a high-quality experience and are appropriately rewarded.

So, why is panelist experience so important to keep users engaged? The social exchange model tells us why. In each and every interaction with us, survey participants are weighing the costs of taking surveys with the benefits or rewards they receive.

According to the social exchange model, people weigh the potential benefits and risks of social interactions. The social exchange model suggests that we take the benefits of engaging in a relationship and subtract the costs in order to determine how much a relationship is worth. Positive relationships are those in which the benefits outweigh the costs while negative relationships occur when the costs are greater than the benefits.

In order to stay engaged with survey taking, panelists must feel confident that both their experience and the rewards they receive outweigh any potential costs in order to continue the relationship. Our users are devoting time to take surveys that they would otherwise spend on other activities. The benefits of survey-taking must be worth it.

Branded recently asked our users what they would sacrifice in their lives to spend time taking surveys. In other words, what areas of their lives are worth giving up in order to receive the benefits of taking surveys. Our poll was conducted on September 11, 2018, and 17,065 users responded.

Our research found that 42 percent of our users say they sacrifice time they would typically spend on other activities in order to devote time to completing surveys. Among those who make sacrifices, 39 percent say they sacrifice time with family, 21 percent say they sacrifice time at work, 18 percent say they sacrifice time with friends, 16 percent say they sacrifice time for sports and exercise and 7 percent say they sacrifice time for school.

 

Which of the following have you sacrificed in order to take more survey with Branded Surveys? (Among those who have made sacrifices)