Smartphones have turned the average consumer into a photographer. Infotrends estimates 1.2 trillion photos were taken on smartphones globally in 2017. From selfies to vacation pics, a picture tells a thousand words. Consumers use photos to express themselves and memorialize important moments.

Developing survey questions that allow for photos in the responses is a win-win for both participants and researchers. The option for photo uploads creates an improved user experience for participants, allowing users to more fully express themselves. Researchers have limited time and space on surveys to capture the valuable insights they need. Through photo sharing, researchers gather more unique and nuanced insights from respondents.

At Branded, we wanted to know if our users are interested in uploading and sharing photos when taking surveys. And we wanted to know if our users have shared photos as part of a survey they have taken in the past. We polled our community to ask these questions on June 24, 2018 and 15,668 users responded.  

Our research found that 58 percent of users are interested in sharing the pictures they take when responding to surveys. Younger users are more open to sharing photos than older users. Approximately 64 percent of Millennials (age 22-38) and 64 percent of Gen X (age 39-50) are interested in using photos to respond to survey questions, compared to 51 percent of Baby Boomers (age 51-69) and 31 percent of Silent Generation (age 70+).

We also wanted to know if our users have already shared photos as part of surveys they have taken with Branded Surveys. Overall, about one-third (33 percent) of users have shared photos as part of a survey they have taken. Gen X users are more likely than those of other generations to have shared photos in surveys. About 40 percent of Gen X users have shared photos, compared to 37 percent of Millennials, 30 percent of Baby Boomers and 14 percent of the Silent Generation.