Electric bikes and scooters are transforming the way people get around in many major cities across the U.S. as consumers look for simple, eco-friendly transportation options. The ride-sharing industry has taken note with new startups like Bird and LimeBike offering dockless electric scooter and bike rentals in many major metros.

Major investments have been made in these scooter and bike sharing startups as investors predict they will be the next Uber or Lyft. But do consumers have a strong appetite for scootering and biking? Or will cars always reign supreme? Branded conducted research to explore whether our community is interested in using bikes and scooters. And whether our users see bikes and scooters as an eco-friendly alternative to cars.

Our research found that while our users still remain interested in using cars as their primary means of transportation, many are intrigued by biking and scootering. However, these means of transportation are seen more as fun, recreational activities than transportation for commuting. Roughly 53 percent of users say they enjoy using bikes or scooters to get around during their leisure time. While about 1 in 5 users say they commute to work via bike on a regular basis.  

Ride-sharing through Uber and Lyft was initially hailed as a positive step towards sustainability. However, recent studies have found that ride-sharing vehicles actually make traffic worse. Dockless electric scooters and bikes do not create traffic or emissions, making them an improved car alternative. About a quarter of our users say they make the decision to consciously bike and scooter more in their efforts to be more eco-friendly. Adoption of these alternative forms of transportation will likely rise as awareness of the eco-friendly benefits of electric bike and scooter continues to increase.  

Dockless electric scooters and bikes are not without their issues and controversies. Cities have concerns about these bikes and scooters blocking sidewalks and making it difficult for those with wheelchairs or strollers to make their way through. However, communities have incentives to develop solutions to these challenges if adoption continues to rise as consumers look for easy and environmentally friendly transportation options.