Panelist Experience
7 in 10 Branded Users Think About Surveys Every Day
As researchers, we live and breathe surveys. We think about surveys morning, noon and night. But what about those who…
Millennials & Multicultural Consumers Favor Videos and GIFs in Surveys
Compelling and engaging survey design results in a better user experience and thus higher quality data. Researchers…
Device Usage Impacts Panelist Opinion of Open Ended Questions
Love them or hate them, open-ended questions are often a component of market research studies. With many different…
Evening Survey-Takers Most Likely to Multitask
When designing and conducting surveys, researchers often forget about the experience of panelists taking a survey. But…
Branded Community Members Love to Share
The online survey-taking experience of our community members is our top priority. We recognize that not all panelists…
Top 10 Insights for High-Quality Panelist Experience
Fellow researchers, how often do you think about the experience of panelists when conducting a study? If you’re like…