Panelist Experience

7 in 10 Branded Users Think About Surveys Every Day

As researchers, we live and breathe surveys. We think about surveys morning, noon and night. But what about those who…


Millennials & Multicultural Consumers Favor Videos and GIFs in Surveys

Compelling and engaging survey design results in a better user experience and thus higher quality data. Researchers…


Device Usage Impacts Panelist Opinion of Open Ended Questions

Love them or hate them, open-ended questions are often a component of market research studies. With many different…


Evening Survey-Takers Most Likely to Multitask

When designing and conducting surveys, researchers often forget about the experience of panelists taking a survey. But…


Branded Community Members Love to Share

The online survey-taking experience of our community members is our top priority. We recognize that not all panelists…


Top 10 Insights for High-Quality Panelist Experience

Fellow researchers, how often do you think about the experience of panelists when conducting a study? If you’re like…