News

5 Ingredients for a Romantic Getaway

Polling data from Branded Research found that about 50 percent of U.S. consumers have been on a romantic getaway, while…


2019: The Final Year to Take Full Advantage of the Federal Solar Tax Credit

According to a recent poll from Branded Research, 16 percent of respondents said that taking advantage of the Federal…


Car thefts rise during winter: Why you shouldn’t leave your car to warm up unattended

A 2019 poll conducted by Branded Research for Accuweather found that about four in 10 United States consumers either…


The American Dream Remains Deferred for Black Millennials

For African American millennials, the dream remains deferred – and in some cases, is a nightmare. In a survey…


6 Ways to Reboot Your Motivation for New Year’s Resolutions

The new year often begins with motivation to make changes that will improve life. New Year’s resolutions can be about…


Focus groups shape what we buy. But how much do they really say about us?

Even in the age of big data, brands can’t quit the focus group. As Kristen Miles of Branded Research puts it, “With new…


Online research quickens customer decision-making

A recent poll, specially designed for Floor Covering Weekly by Branded Research, asked consumers what were their…


Say goodbye to all that paperwork: Digital mortgages have arrived

If you’re a move-up buyer looking to purchase your second home, you might be pleasantly surprised by changes in one…


Marie Kondo’s ‘Tidying Up’ Explains Our Anxiety Over Clutter

As it turns out, quite a few of us are experiencing the negative affects of clutter on our psyche. About one-third of…


For Many Builders, Smart Homes Now Come Standard

Widespread adoption of home technology—mostly thanks to companies like Amazon, Apple, and Google—has made connectivity…