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Multicultural Consumers Cook at Home and Dine Out More During the Holidays

From eggnog and gingerbread cookies to latkes and kugel, many holiday traditions revolve around sharing special foods…


1 in 4 Consumers Will Make New Year’s Resolutions for 2019

With the start of 2019 just over two weeks away, consumers are reflecting on 2018 and making plans for 2019. At…


1 in 5 Consumers Plan to Spend over $500 on Holiday Gifts

With just 2 weeks until Christmas, consumers are making a mad dash to wrap up preparations. So, how much are consumers…


Data Visualization Choices Have Significant Impact on Data Interpretation

As researchers, we make many choices when visualizing data for our clients. Do we show results in a chart? Or just the…


1 in 2 Consumers are on a Budget this Holiday Season

Consumers are opening their wallets this holiday season. The National Retail Federation estimates that shoppers will…


1 in 4 Consumers Plan to Host a Holiday Party This Season

The holiday season is in full swing with gifts and parties galore. Branded’s research has found that 1 in 2 consumers…


Give and Take – The Importance of Panelist Experience

At Branded, our relationship with our users is the foundation of our community. We are in constant communication with…


Facebook Dominates Social Media Usage Across Generations

At Branded, we connect with our users via social media as a component of their survey-taking experience. As part of our…


U.S. Political Landscape Shows Increasing Divides in 2018

The outcome of last week’s U.S. midterm election has strong implications for life in the United States over the next…


Consumers Likely to Say They Take Vacations To Explore New Places

Confidence in the economy is strong and consumers are actively planning their last vacations of 2018. According to…