Best Practices in Research

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4 in 10 Research Participants Say They Watch TV While Taking Surveys

Continuing with our exploration into panelist experience, we are next examining what our users tend to do while taking…


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Two-Thirds of Survey Participants Say They Are Primarily Motivated by Rewards

As researchers, we are focused on gathering the insights our clients need to make important business decisions when…


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How to Fight Back Against Inconsistent Survey Responses

Almost nothing is more frustrating for researchers than observing inconsistent responses after fielding a survey.…


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Use Design Thinking to Take Surveys to the Next Level

As researchers, we are most successful when we create and design surveys with participants in mind. What do…


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Data Visualization Choices Have Significant Impact on Data Interpretation

As researchers, we make many choices when visualizing data for our clients. Do we show results in a chart? Or just the…


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7 in 10 Branded Users Think About Surveys Every Day

As researchers, we live and breathe surveys. We think about surveys morning, noon and night. But what about those who…


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Over 4 in 10 Branded Users Say They Sacrifice Time on Other Activities to Take Surveys

At Branded, we actively work to better understand our users’ experience taking surveys and the role of survey-taking in…


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8 in 10 Consumers Prefer One-On-One Dialogue Over Group Communication

Qualitative research gives us first-hand insights from participants in their own words. Researchers have many reasons…


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Consumer Communication Preferences Key to Selecting the Appropriate Research Approach

Researchers have many options when it comes to communicating with their research audience. Qualitative research methods…


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Three-Quarters of Consumers Say They Enjoy Gamified Surveys

From Nintendo to Pokemon GO, many consumers are immersed in the world of gaming on a regular basis. According to a…