Technology is a double-edged sword. Our community members value the benefits gained from technology with roughly 1 in 2  saying technology has had a greater positive impact on their lives in the last 10 years than any other advancement. And almost 9 in 10 community members say technology is an important part of their daily lives.

However, as technology embeds itself further and further into our lives, security has increasingly become a concern. Roughly 7 in 10 community members say they are concerned about cybersecurity and protection of their data.  And data leaks and hacking incidences make security and transparency even more top of mind for our community members. 

Compliance with the General Data Protection Regulations (GDPR) delivers greater security and transparency to our community members. GDPR will bring changes in the way data from community members is collected, archived and used for client research studies. This policy introduces transparency in data collection and data security.

“The Branded team is entirely invested in our security infrastructure, continually refining practices to secure any data collected, processed and archived,” says Matt Gaffney, our CEO. “In the last year, we have worked diligently to audit and create processes that protect our clients and our community members explicitly with these new data regulations. We maintain the integrity and security of that data as it pertains to GDPR and the overall protection of personally identifiable information.”

GDPR requires the ability for all EU community members to view and download all personal data collected from them. Upholding our views of full transparency, we are voluntarily extending these same rights to their members in the U.S. and Canada. “We believe all of our community members should have the same rights to privacy and transparency – not just in Europe,” says Gaffney. The report will include all member response data in addition to details about IP address, browser information and more.