Local CEO sees startup culture alive and thriving in San Diego with Branded Research, Inc.

With a growing number of companies choosing San Diego for their headquarters, in categories expanding beyond biotech and now ranging from specialty foods to tech to fashion, the startup environment continues to bolster itself and the businesses that call this area home. “I’m very bullish on San Diego,” says Matt Gaffney, co-founder and CEO of downtown San Diego-based Branded Research, Inc. The third-party market research company delivers highly vetted demographic segments for queries and surveys to inform their clients’ marketing decisions through a unique activation of its Facebook online panel, MintVine. Officially launched in 2012, Branded Research has already experienced rapid growth; its revolutionary use of the social medium has drawn the young company a number of heavyweight brands to its client portfolio. It counts Nielsen, Toluna, and Harris among its partners helping to serve clients.