Wearable devices like smartwatches can be found on the wrists of more and more consumers. The number of connected wearable devices globally is expected to jump from 325 million in 2016 to 830 million in 2020. Consumers use these devices for everything from staying in touch on-the-go to track their fitness metrics.  

But what about participating in research with a wearable device? Conducting research via wearable devices represents a new and innovative method to reach research participants in the moment wherever they are – at home, at work or on-the-go. It also presents an opportunity to blend research with the vital big data metrics wearables devices gather.  

At Branded, we were curious how our users feel about participating in this type of research. Are they comfortable using the technology in this manner? We polled our users to see if they are interested in participating in research studies conducted via a wearable device. We polled our community on August 2, 2018 and 16,933 users responded.  

Overall, the majority of our users – roughly 7 in 10 – expressed interest in participating in research conducted via a wearable device.

Digging deeper into the data, we found that younger users are more likely than older users to be open to participating in this type of research. Approximately 76 percent of Millennials (age 22-38) and 74 percent of Gen X (39-50) are interested in participating in research via a wearable device compared to 60 percent of Baby Boomers (age 51-69) and 40 percent of the Silent Generation (age 70+).

% Who Are Comfortable Participating in Research via Wearable Device by Generation

 

Looking only at younger users, African Americans are most open to participating in this type of research.

Among Millennial users, 81 percent of African Americans Millennials would engage in research via a wearable device, compared to 77 percent of Asian Millennials, 77 percent of Hispanic Millennials and 71 percent of Caucasian Millennials.  

Among Gen X users, 80 percent of African American Gen X is open to participating in research via a wearable device, compared to 78 percent of Asian Gen X, 73 percent of Hispanic Gen X and 71 percent of Caucasian Gen X.