about us

The Branded Family

Branded Research: Humanizing Data Collection

Our Mission

Branded drives innovatives audience solutions our clients can trust


proprietary panelists in the U.S., U.K. and Canada


global reach


surveys completed by our panelists in 2017

Branded was founded in January 2012 by a team of entrepreneurs in San Diego, CA, led by co-founder and CEO Matt Gaffney. Branded offers comprehensive audience and insight solutions to enterprises across the globe. Branded’s data collection platform helps companies gather unique insights to develop more informed marketing and product development strategies.

Based in Sunny San Diego

Named one of the happiest cities to live in the U.S. - Branded is located in the heart of the historic Gaslamp Quarter, housing hundreds of start-ups, restaurants, and the famous Petco Park.


Matt Gaffney

CEO & Co-Founder

With more than 10 years of experience in the startup world, Matt leveraged his past experience in the mobile and lead generation industries when he started Branded Research, Inc.

Matt is constantly looking for ways to innovate and find efficiencies within the company, all while keeping a positive and enjoyable company culture and atmosphere. On the weekends you can find Matt exploring new restaurants in San Diego with his wife and newborn son, Jack.


John Ackerman

President & Co-Founder

John helps to lead the sales division at Branded. His experience in Market Research drives his expertise in industry trends and insights. On the weekends, you can find John exploring nature and hiking in Big Bear with his wife.