As researchers, we live and breathe surveys. We think about surveys morning, noon and night. But what about those who are participating in research? How often do our users think of surveys? Is taking surveys top of mind? Or a rare thought for our users?

At Branded, the research we conduct into our community deepens our relationship with our users and gives us a better understanding of their experience. We conducted a poll to ask our users how often they think about taking surveys. Do they think about surveys every day or less often? The poll was conducted on September 12, 2018, and 16,652 users responded.

Overall, our research found that surveys are top of mind for the majority of our community members. Roughly 73 percent of users told us they think about taking surveys on a daily basis.

Our deep dive into the poll results reveal that specific audience segments are more likely than others to think about taking surveys on a daily basis. Age and race/ethnicity prove to be the greatest differentiators when evaluating the likelihood of a user to think about surveys every day. 

The research found that older users are much more likely than younger users to think of surveys on a daily basis. Approximately 92 percent of Silent Generation (age 70+) users and 85 percent of Baby Boomer (age 51-69) users think about surveys every day compared to 77 percent of Gen X (age 39-50) and 63 percent of Millennials (age 22-38).

% of Users Who Think About Surveys Daily by Generation

The poll also revealed that Caucasian users are more likely than multicultural users to think about surveys every day. Approximately 75 percent of Caucasian users think about surveys on a daily basis compared to 69 percent of African American users, 63 percent of Hispanic users and 57 percent of Asian users.

% of Users Who Think About Surveys Daily by Race/Ethnicity