At Branded, we actively work to better understand our users’ experience taking surveys and the role of survey-taking in our user’s lives. Understanding and improving the user experience for survey participants results in higher quality results.

Are users only taking surveys in their free time? Or are they sacrificing time they would otherwise spend on other activities in order to take surveys? We conducted a poll to find out on September 11, 2018, and 17,065 users responded.

Our poll found that 42 percent of our users say they sacrifice time for other activities in order to spend time taking surveys. Among those who feel they make sacrifices, 39 percent say they sacrifice time with family, 21 percent say they sacrifice time at work, 18 percent say they sacrifice time with friends, 16 percent say they sacrifice time for sports or exercise and 7 percent say they sacrifice time for school.

Younger users are more likely than older users to say they make sacrifices in order to take surveys. Approximately 46 percent of Millennials (age 22-38) and 46 percent of Gen X (age 39-50) say they make sacrifices in order to take surveys, compared to 34 percent of Baby Boomers (age 51-69) and 25 percent of the Silent Generation (age 70+).

Among those who say they make sacrifices in their lives in order to take surveys, time spent with family tops the charts across the generations. Our research also found that younger users are more likely than older users to say they sacrifice time at work to take surveys. While older users are more likely than younger users to say they sacrifice time for sports or exercise to take surveys.

Activities Sacrificed in Order to Take Surveys by Generation (Among Those Who Make Sacrifices)